Key Market Indicators
Advertising revenue in Sweden is forecast to reach €4.3 billion by 2026, a decrease of 1.3% from 2021's total of €4.6 billion. Since 2013, Sweden has seen an annual decrease of 4.4%. In 2021, the Netherlands surpassed Sweden's total, coming in at €4.6 billion, while Germany, Spain and France followed in second, third and fourth place, respectively.