Key Market Indicators
Spanish advertising revenue is set to reach €15.5 billion by 2026. In 2021, it was €15.1 billion, a slight decrease of 0.5% year on year. Since 2013, the Spanish market has decreased by an average of 1.4% annually. In 2021, Germany overtook Spain's advertising revenue, reaching €15.1 billion to take the number two spot in the ranking. Spain and France followed, with €15.1 billion and €14.2 billion respectively.