Key Market Indicators
Advertising revenue in Germany is projected to reach €29 billion by 2026. In 2021, the country brought in €26.8 billion, a 0.9% year-on-year growth rate. This marks a decrease of 0.4% since 2013. In 2021, the UK surpassed Germany, taking first place with €26.8 billion. Germany, Spain and France followed, ranking second, third and fourth, respectively.