Key Market Indicators
Advertising revenue in Italy is set to reach €9.2 billion by 2026, down 1.7% from 2021's €9.9 billion. Since 2013, the Italian market has declined by 3.7% year-over-year. In 2021, Italy took fifth place in the ranking, behind France, which had €9.9 billion in ad revenue. Germany, Spain, and France were second, third, and fourth, respectively.