Key Market Indicators
Soft drink revenue in Austria is expected to reach €5.9 billion by 2026, up from €5.3 billion in 2021. This equates to an average annual growth rate of 1.9%. Since 2013, the Austrian market has grown by 2.9% year on year. In 2021, Austria ranked 6th in terms of revenue, with Italy ahead with €5.3 billion. Germany, the UK and Spain ranked 2nd, 3rd and 4th respectively. Soft drink consumption in Austria is projected to reach 4.6 billion liters by 2026, up from 4.4 billion liters in 2020. This averages out to a year on year growth rate of 1%. Since then, demand has risen by 2.7% year on year. France, Spain and the UK ranked 2nd, 3rd and 4th respectively.