Key Market Indicators
Toy and game sales in Italy are expected to total €511.5 million by 2026, down 1.3% annually on average from €552.1 million in 2021. Since 2013, the Italian market has fallen 3.9% per year. In 2021, Italy ranked fourth in the world, with Spain overtaking it with €552.1 million in sales. The Czech Republic, United Kingdom and Austria were the second, third and fourth biggest markets respectively.