Key Market Indicators
Bulgarian toy and game revenue is expected to reach nearly €294 million by 2026. This is up from €218 million in 2021, representing an average annual growth of 3.2%. Since 2013, the Bulgarian market has grown 0.7% year on year. In 2021, Bulgaria ranked ninth in the global toy and game market. France overtook them with €218 million. The Czech Republic was in second place, the United Kingdom third, and Austria fourth.