Global Horticulture Industry
The global horticulture industry is being fuelled by increasing consumer demand for high quality products along with soaring seed demand to cater to a rapidly expanding global population. Consumers are demanding quality for money, especially when it comes to flowers. Commonly used for day-to-day home decoration in the past, flowers are playing an increasingly important role in the occasions sector, with increasing numbers of consumers opting to give flowers to mark celebrations such as anniversaries or retirement parties.
Growth in the global seed market is being facilitated by the approval of genetically engineered and hybrid seeds by states and institutional bodies. Genetically modified seed use is rising due to increased seed prices worldwide. While not enough research has been carried out to make genetically modified seeds the number one option for farmers, they are gaining in popularity and may pose a threat to small farmers unequipped to match genetically modified seed manufacturers.