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Market Gardening: Comprehensive Market Analysis

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Global Gardening Industry

The global gardening and outdoor living industry was worth close to $187 billion in 2011, reports MarketLine. Market growth maintained a yearly rate of 3% in the four-year period ending 2011. Plants, shrubs and growing media represented the leading market segment reaching almost $105 billion, or more than 55% of the overall market.

Global gardening and outdoor living market growth is expected to increase to a yearly rate of almost 3.5% between 2011 and 2016, when it should reach almost $220 billion. The market encompasses various segments including garden tools and utensils, growing media, shrubs, plants and outdoor living. Garden buildings refer to all types of garden structure including sheds, greenhouses, greenhouses and gazebos, along with other items such as paving and fencing.

Key Segments

Garden plants and seeds represent the largest segment within the global gardening industry. Garden tools and implements represent the second-largest segment, followed by garden accessories, garden and lawn care, and garden furniture. The latter is expected to record strong growth, fuelled by social trends like barbeques, camping and lawn parties, reports Global Industry Analysts. Rather than concentrating on lawns and plants, consumers are now taking an interest in decorating their gardens, which is driving demand for tabletop fountains, garden art and other items, such as decorative planters and candleholders.

Industry Leaders

Companies operating within the global gardening and outdoor living market compete through performance, product quality, supply chain and brand promotion. Leading names in the market include Fiskars, Wilkinson Sword, Rain Bird, Ryobi Technologies, Ames True Temper, Draper Tools, MTD Products, Simplicity Manufacturing, Stanley Black & Decker, The Coleman Company, The Scotts Miracle-Gro Company, Husqvarna Outdoor Products, Spear & Jackson, Melnor, American Lawn Mower Company, Li-Lo Leisure Products, The Garden Centre Group, Hozelock, Homebase, Murray, Hayter, Global Garden Products, Nelson, Wolf Garden and Toro.

Regional Market Share

In Europe, the gardening and outdoor living industry reached close to $70 billion in 2011, having maintained 3% yearly growth for four years, according to research from MarketLine. Plants, shrubs and growing media accounted for almost 53% of the overall market, exceeding $36 billion in 2011. Market growth is expected to accelerate to a yearly rate of just over 3% between 2011 and 2016, when it should top $80 billion.

In China, the gardening and outdoor living industry was worth close to $20 billion in 2011, reports MarketLine. The market had recorded yearly growth in excess of 10% for the four-year period ending 2011. Plants, shrubs and growing media represented the leading marked segment in 2011, reaching close to $17 billion, accounting for almost 85% of the overall market in terms of value. Gardening and outdoor living market growth in China is expected to slow to a yearly rate of just over 9% between 2011 and 2016. This would bring the market to just over $30 billion in 2016.

MarketLine estimates the North American gardening and outdoor living industry was worth close to $58 billion in 2011, having maintained 0% market growth for the four preceding years. Plants, shrubs and growing media represented the leading market segment, reaching close to $28 billion, or accounting for almost 48% of the overall market in terms of value. The gardening and outdoor living market growth in North America is expected to accelerate to a yearly rate of just under 1% between 2011 and 2016 to exceed $60 billion.

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