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Global Beverage Industry Research

The world beverage market is expected to see growth slow to a rate of less than 2% a year between 2010 and 2015 to exceed $1,900 billion by the end of the five-year period, reports MarketLine. Over the four-year period ending 2010, the global industry saw consumption volume expand at over 2% per year to exceed 245 billion kilograms.

Products manufactured by the beverage industry include: bottled water, juice, sparkling and still drinks, syrups, nectars, ready-to-drink and regular teas and coffees, dairy drinks, energy drinks, sports drinks, fruit powders, and alcoholic drinks such as beer, wine, cider and spirits.

As beverage manufacturers increase production speed and output, which also lowers costs, the industry continues to become increasingly streamlined and efficient, favoring its expansion.

Key Market Products

The world beer market, which includes flavored alcoholic drinks and cider, generated sales worth more than $585 billion in 2010, according to MarketLine. Market growth is expected to remain steady at a yearly rate of around 1.5% through 2015, bringing market value close to $630 billion by 2015. Beer consumption exceeded 196 billion liters in 2010.

The global market for spirits expanded more than 3% in 2010 to reach almost $263 billion, reports MarketLine. It is predicted the market will exceed $306 billion in 2015, a near 17% increase over five years. In 2010, the spirits market expanded 2% to exceed 19 billion liters. It is expected to reach over 21 billion liters in 2015, an 11% increase in the five-year period. Whiskey leads the spirits market, representing almost 27% of the overall market. The EU holds close to half the global spirits market, on which Diageo is the top company with over 5% market share.

The world fruit and vegetable juice market is expected to reach almost 65 billion liters by 2015, according to Global Industry Analysts. In the short-term, the market is expected to recover following the global financial crisis, partly thanks to particularly dynamic segments such a fortified juices and natural juices. These healthier products, along with regular fruit and vegetable juices, are proving popular with increasingly health-conscious consumers.

Natural beverages, made without preservatives or additives, are leading the fruit and vegetable juice market. Companies are adapting to consumer demands by using organic ingredients and fortifying their products with ingredients such as fibers, probiotics, sterols, vitamins and minerals. Diet drinks constitute another dynamic market segment meeting the demand created by consumers concerned by health issues such as diabetes and obesity. Leading players on the market include Del Monte Foods, Minute Maid, Ocean Spray, Cadbury and Tropicana.

The world market for soft drinks was worth almost $504 billion in 2010, reports MarketLine. Market expansion is expected to exceed 3% a year through 2015, brining the market to almost $586 billion. Carbonates lead this market segment, with sales exceeding $204 billion in 2010, which represents over 40% of the overall market.

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