Global Beer Industry
The world’s beer industry recorded almost 1% expansion in 2010 to reach nearly $495 billion, reports MarketLine. Market growth is expected to jump by 6% in the five-year period ending 2015, when it is expected to exceed $523.5 billion. At that point the market will exceed 183 billion liters in volume, a near 9% increase in five years. Standard lager represents the leading market segment, accounting for more than 55% of the overall market. The market is characterized by fragmentation. The three leading companies hold a combined market share in excess of 40% in terms of volume.
Global Industry Analysts predicts the world beer market will see growth lead by emerging nations like Latin America, Middle East and Asia-Pacific. Market expansion will be fuelled by rising disposable income, the spread of Western influence on lifestyles worldwide and economic growth. Beer is the world’s number-one alcoholic beverage, with consumption suitable for various occasions at home, in restaurants, bars and clubs.
Beer remains a versatile product, with the launch of a wide range of new flavors boosting the drink’s popularity. Consumption is also being fuelled by a trend toward drinking beer with meals. Widespread health concerns among consumers is also encouraging a trend toward beer, which usually has less than 5% alcohol content, rather than other higher alcohol content beverages.