Global Wine Industry
The global wine industry is expected to generate almost $292 billion in 2014, reports MarketLine. At that point market volume should exceed 22.1 billion liters, representing a near 3.5% increase in five years. Still wine represents the leading market segment, accounting for almost 81% of the global wine market. The EU leads with a 75% share of the global market. Kriter Patriarche is the number one company in the market, exceeding 4% market share in terms of volume.
The world wine market is characterized by intense fragmentation. The world’s three leading winemakers combined hold a little over 8% of the market share in terms of volume. The majority of winemakers own or rent out vineyards, and market accessibility for newcomers is dependant on state regulation concerning wine and other alcoholic beverages markets. These regulations can be quite strict in many regions. The wine market can lose ground to alternatives such as beer and spirits, especially as consumptions trends change. The market is characterized by a moderate degree of competition.
Wineries are involved in the manufacture of wine from the fermented juice of grapes. Most wines have an alcohol content of between 10% and 15%. Wineries may also grow grapes, manufacture brandies and blend wines.