Global Bottled Water Industry
The world’s bottled water industry recorded a yearly growth rate of 4% in 2010 to exceed $99 billion, reports MarketLine. The market is expected to expand by more than 27% in the five-year period ending 2015 to generate more than $126 billion in revenue. In 2010, the market had a volume in excess of 152 billion liters, forecast to reach close to 183 billion liters in 2010, representing a 20% increase in five years.
Still unflavored water represents the leading market segments, generating 65% of overall market revenue. The EU holds just over a 50% share of the global bottled water market. Groupe Danone is the leading company operating in the market with more than 14% market share in terms of volume.
The global bottled water industry involves the sale of still unflavored water, still flavored water, sparkling unflavored water and sparkling flavored water. There is a high degree of fluctuation in the market, according to research from Canadean. Larger companies are favoring consolidation, boosting capacity and extending their product portfolios by acquiring smaller companies with local or niche advantages. Consolidating activity is forecast to intensify, making the industry more concentrated as leading companies reinforce their market presence.