Global Hot Drinks Industry
The global hot drinks industry is expected to maintain close to 20% yearly growth between 2009 and 2014 to reach almost $81.5 billion, reports MarketLine. In terms of volume, the industry is forecast to expand at a yearly rate of 12% to exceed 6 billion kilograms.
Overall, the global hot drinks market is characterized by fragmentation, with the three leading companies holding a combined market share of less than 23%.
More specifically, the world’s coffee and tea market is expected to reach almost $70 billion by 2015, according to Global Industry Analysts. In terms of volume, the market should hit close to 11 million tons in the same year. Market growth is being fuelled by heightened awareness as to the health benefits of tea, while coffee demand is being increasingly marketed as a luxurious and stylish product. Coffee is also benefiting from rising global affluence and higher greater per capita consumption, with developing countries in particular promising vast growth potential.