Global Juice Industry
The global juices industry reach a worth of almost $84 billion in 2010, after recording yearly growth in excess of 2% for the four preceding years, reports MarketLine. Overall, 100% fruit juice represented the leading market segment, with close to $26 billion in 2010, representing more than 30% of the overall market in terms of value. Market growth is expected to slow to a yearly rate of less than 2% between 2010 and 2015, when it should exceed $92 billion.
The fruit juice market competes with other beverage markets such as ready-to-drink, bottled water, herbal drinks, energy drinks and sports drinks. Juice consumption recorded strong sales in developed and developing markets in the face of the economic recession, reports Global Industry Analysts. Demand for juices, and fruit juices in particular, continues to rise mainly due to increasing consumer awareness of the health benefits of a balanced diet.