Global Soda Industry
The carbonated soft drink industry is expected to generate worldwide revenue in excess of $209 billion in 2014, according to research from MarketLine. This represents 12% market growth in five years, with volume also rising 10% in the same period to exceed 197 billion liters. Cola represents the leading market segment, with over 42% of the global market in terms of value.
The carbonated soft drink industry involves the manufacture and sale of diet and standard cola, fruit-flavored carbonated drinks and mixers. The Americas account for more than 54% of the global market. Coca-Cola is the number one company operating in the global carbonated soft drink market, accounting for more than 42% of the overall market.