1. Market Research
  2. > Beverage
  3. > Soft Drink Market Trends
  4. > Sport and Energy Drink

Energy and sport drinks: must-read reports and analysis

  • Currently 2/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
22 votes

Global Sports and Energy Drinks Industry Analysis


Markets and Markets predicts worldwide demand for sports and energy soft beverages will record yearly growth in excess of 10% for the five-year period ending 2016. Market growth is fuelled by increasing health awareness among consumers who have less time and energy, and are eager to combat day-to-day fatigue with energy-boosting drinks.


Industry players are diversifying their product portfolios with diet drinks and sugar-free drinks to appeal to female and health-conscious consumers. Marketing approaches for sports and energy drinks differ as the former are used to replace fluid used up during physical activity, while the latter concerns drinks used to gain energy.



Key Segments


  • The world energy food and drinks market recorded almost 7% growth between 2009 and 2010 to exceed $30 billion, reports Business Insights. The market is forecast to reach close to $39 billion in 2014, with a decline in yearly growth rate to less than 6%. Energy drinks represent the leading segment in the global functional drinks market, with almost 58% market share, reports MarketLine.


  • The sports drinks market is well established whereas energy drinks represent a market segment recording rapid growth and holding vast potential. BizAcumen points to the role of health awareness in the sports and energy drinks market, with marketing of sports drinks geared specifically towards athletes. Companies are responding to increasingly well-informed consumers by investing in research regarding factors such as sports nutrition.



Regional Markets


China’s sports and energy drinks market faced stiff competition from alternative beverages like fruit juices, bottled water, tea and other soft drinks in 2010, reports Euromonitor International. Leading companies operating in the sports and energy drinks market have expanded their distribution networks.



Industry Leaders


Leading companies operating in the sports drink market segment include Powerade and Gatorade. Red Bull, a leading name in the energy drinks market segment, sold more than 4,600 cans in 2011, representing 11% market growth year-on-year. The company’s revenue rose more than 12% to exceed $5.5 billion. Sales grew over 10% in the US and Germany, and more than 60% in Japan and 35% in France. Red Bull is developing in the US and the EU, but also in markets with large potential such as India, China, Japan and Brazil. Red Bull has almost 8,300 employees spanning close to 165 countries.


Gatorade is a leading sports drink, available in more than 8 varieties, including a lower calorie variety to cater to weight-conscious consumers. The drink replenishes electrolytes and provides a quick boost of calories, sodium, potassium and chloride levels after physical activity. Coca-Cola’s still isotonic sports drink, Powerade, also replenishes fluids and minerals, including magnesium, sodium, calcium and potassium.



Market Outlook


The global sports and energy drink market is likely to benefit from moving into untapped markets and marketing toward an older population, according to research from Markets and Markets. Following consumer trends will prove equally important, with leading companies including natural and organic ingredients in their products. Parents concerned about the rising rate of child obesity are also likely to respond to lower sugar and caffeine content product offerings.


Other ingredients, such as B vitamins and fruit antioxidants, will boost brand image in answer to health concerns regarding the sugar or caffeine content of some energy drinks, reports Datamonitor. This should appeal to women consumers in particular, who are normally more aware of the health aspect of such products. As consumers try to cut down on sugar and caffeine, they are also becoming more receptive to plant-based ingredients like chlorella, wheatgrass and spirulina.


Energy drinks will continue to record the strongest growth in the functional drinks market over the coming years. Companies will try to set themselves apart by changing their packaging, flavors and promoting brand names.



Leading Industry Associations




You might be interested in these related markets


Understand the Sport and Energy Drink Industry Quickly & Get Actionable Data Easily. The Latest Reports with Statistics & Trends from Top Industry Sources
1-10 of about 300 reports

Global Energy Drink Markets

  • January 2014
    8 pages
  • Energy Drink  

  • Netherlands  


View report >

Energy Drink Markets in the US

  • January 2015
    6 pages
  • Energy Drink  

  • United States  

View report >

Energy Drink Consumption in Europe

  • October 2014
    5 pages
  • Energy Drink  

  • Europe  

View report >

Energy Drink Markets in Germany

  • January 2014
    20 pages
  • Energy Drink  

  • Germany  

View report >

Energy Drink Markets in Canada

  • October 2013
    21 pages
  • Energy Drink  

  • Canada  


    North America  

View report >

Energy Drink Markets in Russia and Belarus

  • January 2015
    5 pages
  • Energy Drink  

  • Russian Federat  



View report >

Energy Drink Market in India Forecast

  • January 2013
    5 pages
  • Energy Drink  

  • India  

View report >

Sport And Energy Drink Industry in China and Europe

  • April 2014
    7 pages
  • Sport and Energ  

  • China  



View report >

Cola Markets in the US

  • July 2015
    12 pages
  • Cola  


    Energy Drink  

  • United States  


View report >

Cola Consumption in Japan Forecast

  • May 2015
    3 pages
  • Energy Drink  

    Vending Machine  


  • Japan  


View report >

Search in Sport And Energy Drink Industry (About 300 reports)
Topics under Sport and Energy Drink

Parent industry:  Soft Drink

Related industries: Bottled Water, Hot Drink, Juice, Soda

About 700 reports

Purchase Reports From Reputable Market Research Publishers
(From € 50 - € 3 040)

United States Energy Drinks Industry Report 2015

United States Energy Drinks Industry Report 2015

  • € 3 040
  • Industry report
  • July 2015
  • by QY Research Group

Summary The United States Energy Drinks Industry Report 2015 is a professional and in-depth study on the current state of the Energy Drinks industry. The report provides a basic overview of the industry ...

Latin America Energy Drink Industry Report 2015

July 2015 € 2 880

Energy Drinks Market In The Us 2015-2019

June 2015 € 2 000

Quarterly Beverage Tracker: Latvia

May 2015 € 1 236

Energy Drinks In Sweden

July 2015 € 800

Sports Drinks In Sweden

July 2015 € 800

Energy Drinks In South Korea

June 2015 € 800

Energy Drinks In Kazakhstan

June 2015 € 800

Energy Drinks In Belarus

June 2015 € 800

Energy Drinks In Georgia

May 2015 € 800

ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - quickly, in one place.