Breakfast and Cereal Analysis & Statistics, February 2013 (p2)

Breakfast Cereals in Germany, Euromonitor International

$ 898
Industry report
February 2013
by Euromonitor International

Overall, breakfast cereals continues to be a very mature and saturated category in Germany without many significant growth opportunities. Despite the fact that all products of the category (due to thei ...

Industries : Breakfast and Cereal
Countries : Germany

Breakfast Cereals Market Analysis in Ecuador

$ 898
Industry report
February 2013
by Euromonitor International

New product launches have been less noticeable in 2010 as the import safeguards have continued to affect overall category performance. Euromonitor International's report offers a comprehensive guide to ...

Industries : Breakfast and Cereal
Countries : Ecuador

Breakfast Cereals in Belgium, Euromonitor International

$ 898
Industry report
February 2013
by Euromonitor International

The market for breakfast cereals continued to exhibit strong signs of maturity in 2011 and 2012. First, the category paid for the ongoing drop of the ?adult line management? (better-for-you and fibre-based ...

Industries : Breakfast and Cereal
Countries : Belgium

Breakfast Cereals Market Analysis in Russia

$ 898
Industry report
February 2013
by Euromonitor International

This is due to these products being appreciated by many consumers as a nutritional and wholesome breakfast or snack that can be prepared with a minimum of effort. The increasing family consumption also ...

Industries : Breakfast and Cereal
Countries : Russian Federation

Breakfast Cereals Market Analysis in Belarus

$ 898
Industry report
February 2013
by Euromonitor International

Another factor was the increasing popularity of healthier foods such as oats/oatmeal-based cereals, muesli and breakfast cereals with added vitamins and minerals. Both trends underpinned the growth of ...

Industries : Breakfast and Cereal
Countries : Belarus

Breakfast Cereals Market Analysis in Costa Rica

$ 898
Industry report
February 2013
by Euromonitor International

Also breakfast cereals are perceived as a healthy morning options, since they offer vitamins, fibre and calcium through the milk eaten with them. Euromonitor International's report offers a comprehensive ...

Industries : Breakfast and Cereal
Countries : Costa Rica

Breakfast Cereals in Italy, Euromonitor International

$ 898
Industry report
February 2013
by Euromonitor International

In Italy breakfast cereals is not yet considered an important category among breakfast segments because of the higher penetration of cakes, pastries and biscuits. Comparing Italy with other European countries, ...

Industries : Breakfast and Cereal
Countries : Italy

Breakfast Cereals Market Analysis in Uruguay

$ 898
Industry report
February 2013
by Euromonitor International

So far, they have failed to make the jump towards a wider consumer base. The appearance of economy products in all categories has not changed consumers? perception. Euromonitor International's report ...

Industries : Breakfast and Cereal
Countries : Uruguay

Breakfast Cereals Market Analysis in Iran

$ 898
Industry report
February 2013
by Euromonitor International

Iranian consumers are becoming increasingly familiar with Western food and the consumption of such products at home is growing. Furthermore, growing awareness of the health benefits of these products ...

Industries : Breakfast and Cereal
Countries : Iran

Breakfast Cereals Market Analysis in Macedonia

$ 898
Industry report
February 2013
by Euromonitor International

In 2010, the segment experienced growth in demand which further stimulated a rise in unit prices. Euromonitor International's report offers a comprehensive guide to the size and shape of the industry ...

Industries : Breakfast and Cereal
Countries : Macedonia

Breakfast Cereals Market Analysis in Romania

$ 898
Industry report
February 2013
by Euromonitor International

The sources of growth include the growing appeal of Western lifestyles and the acceptance of the health benefits attributed to breakfast cereals. In fact, high-income consumers have played an important ...

Industries : Breakfast and Cereal
Countries : Romania

Breakfast Cereals Market Analysis in Kazakhstan

$ 898
Industry report
January 2013
by Euromonitor International

Volume sales declined further in 2010 as consumers considered breakfast cereals an indulgence which they could not afford or were unwilling to buy. Hence, they had to reduce expenditure and limited themselves ...

Industries : Breakfast and Cereal
Countries : Kazakhstan

Breakfast Cereals Market Analysis in Malaysia

$ 898
Industry report
January 2013
by Euromonitor International

More and more manufacturers have come out with healthy options, such as wholegrain cereals and fortified cereals. As a result of better awareness of the various benefits of breakfast cereals and greate ...

Industries : Breakfast and Cereal
Countries : Malaysia

Breakfast Cereals Market Analysis in Indonesia

$ 898
Industry report
January 2013
by Euromonitor International

Rising health awareness and disposable incomes is resulting in increased awareness of the importance of breakfast. Breakfast cereals are easy to prepare and are perceived as being healthy. In addition, ...

Industries : Breakfast and Cereal
Countries : Indonesia

Breakfast Cereals in the United Kingdom, Euromonitor International

$ 898
Industry report
January 2013
by Euromonitor International

The breakfast cereals category saw growth of 5% in current value terms and 1% growth in volume terms in 2012, with increasing prices due to rising costs for logistics and ingredients, largely triggering ...

Industries : Breakfast and Cereal
Countries : United Kingdom

Breakfast Cereals Market Analysis in Venezuela

$ 898
Industry report
January 2013
by Euromonitor International

Breakfast cereals, especially RTE cereals, are considered expensive breakfast options when compared to a basic sandwich or an arepa, which are two traditional meals for both breakfast and dinner in Venezuela. ...

Industries : Breakfast and Cereal
Countries : Venezuela

Breakfast Cereals Market Analysis in Norway

$ 898
Industry report
January 2013
by Euromonitor International

A survey conducted by Norstat (a leading provider of industry research), shows the majority of Norwegians over 50 prefer bread for breakfast, while a higher percentage of the group under 30 consumes breakfast ...

Industries : Breakfast and Cereal
Countries : Norway

Breakfast Cereals Market Analysis in Turkey

$ 898
Industry report
January 2013
by Euromonitor International

According to one market source, ?Breakfast cereals is one of the best performing products in the foods industry ?. In the last two years of the review period, the category witnessed many promotions, such ...

Industries : Breakfast and Cereal
Countries : Turkey

Breakfast Cereals Market Analysis in Switzerland

$ 898
Industry report
January 2013
by Euromonitor International

However, the health trend was not the only challenge in cereals, as a decreasing number of Swiss consumers are sitting down to a traditional breakfast, instead preferring to opt for on-the-go alternatives, ...

Industries : Breakfast and Cereal
Countries : Switzerland

Breakfast Cereals Market Analysis in Mexico

$ 898
Industry report
January 2013
by Euromonitor International

According to store checks conducted by Euromonitor International, these brands offer their products in some cases up to 50% lower than brands such as Kellogg's and Nestlé, which charge on average Mx$83 ...

Industries : Breakfast and Cereal
Countries : Mexico

Breakfast Cereals Market Analysis in Latvia

$ 898
Industry report
January 2013
by Euromonitor International

As a result, current retail value sales of breakfast cereals decreased by some 7%. However, in comparison with other food areas, this decline was not very considerable. Breakfast cereals are considered ...

Industries : Breakfast and Cereal
Countries : Latvia

Breakfast Cereals Market Analysis in Lithuania

$ 898
Industry report
January 2013
by Euromonitor International

Despite some consumers trading down, the category benefits from the introduction of more expensive fortified products which appeal to higher-income individuals. The broadening number of brands targeting ...

Industries : Breakfast and Cereal
Countries : Lithuania

Breakfast Cereals Market Analysis in Estonia

$ 898
Industry report
January 2013
by Euromonitor International

This was a good result in the times of recession as consumers had breakfast at home as well as at work in order not have to purchase any breakfast from cafeterias. Consumers found these products not only ...

Industries : Breakfast and Cereal
Countries : Estonia

Breakfast Cereals Market Analysis in South Africa

$ 898
Industry report
January 2013
by Euromonitor International

Leading brands such as Kellogg's Corn Flakes and Bokomo's Weet-Bix are now available in larger 1.5kg and 1.3kg packaging formats respectively. Euromonitor International's report offers a comprehensive ...

Industries : Breakfast and Cereal
Countries : South Africa

Breakfast Cereals Market Analysis in Denmark

$ 898
Industry report
January 2013
by Euromonitor International

Health-conscious Danes focussed mainly on natural products, wholegrain, and low-sugar content. Consumer preferences are therefore shifting heavily in favour of muesli and hot cereals, which also offe ...

Industries : Breakfast and Cereal
Countries : Denmark

Breakfast Cereals Market Analysis in Bosnia-Herzegovina

$ 898
Industry report
January 2013
by Euromonitor International

However, growth was among the strongest in packaged food. Breakfast cereals grew rapidly during the review period as retail infrastructure development provided room for breakfast cereals manufacturers ...

Industries : Breakfast and Cereal
Countries : Bosnia and Herzegovina

Breakfast Cereals Market Analysis in Brazil

$ 898
Industry report
January 2013
by Euromonitor International

Kellogg introduced Guitar Hero, a free mini-game inside packs of its Sucrilhos brand. Nestlé, meanwhile, offered a gift to women who want to lose weight during the 2010 summer season: a free DVD based ...

Industries : Breakfast and Cereal
Countries : Brazil

Breakfast Cereals in Spain, Euromonitor International

$ 898
Industry report
January 2013
by Euromonitor International

In 2012, breakfast cereals in Spain saw growth of 4% in current value terms and 5% in volume terms. While most categories showed relatively good growth, it was flakes which showed the strongest performance ...

Industries : Breakfast and Cereal
Countries : Spain

Breakfast Cereals Market Analysis in Sweden

$ 898
Industry report
January 2013
by Euromonitor International

This positioning seeks to broaden consumer perceptions of breakfast cereals as products that can be consumed at different times in the day and not just at breakfast. The launch of Kellogg's Special K ...

Industries : Breakfast and Cereal
Countries : Sweden

Breakfast Cereals Market Analysis in Portugal

$ 898
Industry report
January 2013
by Euromonitor International

In addition, producers also highlighted the fact that eating breakfast at home was significantly cheaper than purchasing a snack on-the-go. In order to promote its brands, Kellogg ran a consumer survey ...

Industries : Breakfast and Cereal
Countries : Portugal