Vitamin and Supplement Industry Market Research & Statistics

Global Vitamin and Supplement Market


The global vitamin and supplement market is worth $68 billion according to research from Euromonitor. Though competitive, the industry has been showing slower growth in recent years due to the economic crisis, regulation difficulties and an overabundance of products in more mature markets.


Specific market segments, however, are showing significantly higher growth, reaching double digits thanks to supplements such as fish oils, probiotics and antioxidants. Clinical trials for new vitamins and supplements are also stable, with more than 840 carried out in Europe in 2010.


Vitamins and dietary supplements are non-drug and non-hormone based products that can be consumed orally in the form of pills, powders, liquids or intravenously by injection. Their function is to supplement the diet, affording consumers added nutritional value to maximize the amount of beneficial elements in their diet, including amino and fatty acids, vitamins, minerals and fiber.


Depending on the country, vitamins and supplements are classed as foods or natural health products. In the US, supplements are classed as a category of food and are subject to regulations imposed by the Food and Drug Administration (FDA) with the obligation to state the potency of the product and the ingredients used. The FDA also stipulates that no pharmaceuticals or steroids may be used in the manufacture of dietary supplements. One of the most common vitamins on sale is the range of multivitamins taken to boost the immune system, particularly during cold and flu season.


Vitamins and supplements are dispensed through various retail outlets such as health food stores, online retailers, fitness clubs, health centers, supermarkets and pharmacies.


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Vitamin And Supplement Industry in the US

  • Legal Trends Report
  • December 2013
    8 pages
  • Vitamin And Sup...  

  • United States  



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Vitamin And Supplement Industry in Europe - Forecast

  • European Market for Nutritional Solutions in Women's Health
  • January 2014
    22 pages
  • Vitamin And Sup...  

    Functional Food  


  • Europe  


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Vitamin D Supply in Germany

  • Selected Questions and Answers on Vitamin D
  • October 2012
    5 pages
  • Vitamin D  

  • Germany  

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Vitamin D Industry in the UK - Forecast

  • Preventing Vitamin D Deficiency in Toddlers
  • January 2014
    10 pages
  • Vitamin D  


  • United Kingdom  

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Vitamin D Analysis in Canada

  • Vitamin D Status in Montreal Preschoolers is Satisfactory Despit...
  • December 2012
    7 pages
  • Vitamin D  

  • Canada  

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Herbal Supplement Industry in Brazil

  • Available In: Http://
  • January 2012
    8 pages
  • Herbal Suppleme...  

  • Brazil  

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Vitamin D Industry in India

  • Available Online at
  • January 2014
    7 pages
  • Vitamin D  

  • India  

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Vitamin And Supplement Industry in China

  • January 2013
    9 pages
  • Vitamin And Sup...  

  • China  

    United States  

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The future of the Vitamin A Industry in Indonesia

  • Zinc Combined with Vitamin a Reduces Upper Respiratory Tract Inf...
  • January 2012
    10 pages
  • Vitamin A  

  • Indonesia  

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Vitamin D Industry in the Netherlands

  • Maternal and Child's Vitamin D Supplement Use and Vitamin D Leve...
  • July 2014
    8 pages
  • Vitamin D  

  • Netherlands  

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