Global Diet Food Industry
The global weight control products market is expected to reach almost $47 billion by 2015, according to research from Global Industry Analysts. Market growth is fuelled by a rising number of overweight and obese consumers, product innovation, and increased awareness surrounding health issues. The portion of the population suffering from obesity represented by children continues to grow, prompting manufacturers to market their products directly to children and to offer a wide range of tastes and flavors. Obesity is growing in emerging nations due to urbanization and changing lifestyle habits, holding strong expansion for market growth in these regions.
Manufacturers are meeting consumer demand more elaborate diet programs, offering 24-hour support tools to encourage interactive dieting habits, reports Business Insights. US demand for fat replacers is growing, along with customized eating programs designed to cater to consumers wishing to maintain a healthy weight or lose excess weight.