Global Sports Nutrition Industry
The global sports food and beverage market is forecast to record yearly growth in excess of 5% between 2008 and 2013, according to research from Business Insights. The market is expected to generate more than $3 billion in revenue by 2013. Sports nutrition products are consumed by both professional athletes and mainstream consumers from all walks of life seeking to boost their energy levels and promote general health.
The sports nutrition industry is witnessing increased demand due to consumer awareness as to the health benefits of regular exercise. Sports energy drinks, in particular, have penetrated a wide range of consumer profiles from very active to occasionally active, reports Datamonitor. Consumers are increasingly informed as to the impact of nutrition on health, with sports people integrating sports nutrition products in their daily eating habits to reach their physical performance goals, and less-active consumers eager to benefit from optimum nutrition for increased energy in the workplace and for day-to-day activities.