1. Market Research
  2. > Food
  3. > Packaged Food Market Trends
  4. > Frozen Food

How to kick-start your market research using frozen foodstuff sector figures

  • Currently 3/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
10 votes

Global Frozen Food Industry

Segment of the packaged food business, the global frozen food industry recorded close to 4% growth in 2010 to exceed $192 billion, reports MarketLine. The market is expected to see 19% expansion over five years to exceed $228 billion in 2015. In terms of volume the market is expected to exceed 14% growth in the same period to reach almost 43.5 billion kilograms. Frozen meat represents the leading segment, accounting for more than 41% of the overall market in terms of value.

Growing consumer awareness concerning the benefits of a fresh foods diet has proven an obstacle to growth in the frozen food production industry, reports IbisWorld. Over coming years, frozen food manufacturers will concentrate on product innovation to offer a wider range of products and market their goods to emphasize nutrition and convenience.

Key Segments

The global frozen prepared food market is expected to break the $186 billion mark by 2015 reports Global Industry Analysts. Consumers are opting for frozen prepared food as an alternative to fresh cooked food due to convenience, time constraints and freshness. Consumers’ limited time for cooking continues to push manufacturers to avail of advancements in technology to offer new frozen food products. Marketing campaigns focus on the freshness of frozen food and product innovation. Other factors fuelling growth in this market include rising levels of disposable income, a growing consumer base of both nuclear families and singles ill equipped to tackle the kitchen, increasing demand for ethnic foods, and higher consumer awareness of the benefits of healthy eating.

Frozen pizza represents the leading segment in the prepared frozen foods market, reports Global Industry Analysts. Product innovation has proved key, with new products like pizza strudel and pizza-on-a-stick proving popular. The economic recession fuelled market growth as consumers looked for more convenient, cheaper meals as an alternative to eating out or buying take-out. Pizza chains are encroaching on the frozen pizza market through promotional offers. The frozen pizza segment is still recording growth and rising sales thanks to new product offerings, promotional efforts and enhanced ingredients.

In the frozen desserts market segment, sales have been growing in part due to the popularity of new ice cream products geared toward adults, reports Global Industry Analysts. Consumers are buying ice cream as a weekend treat, for after dinner and for eating while watching TV or movies at home. Ice cream manufacturers are catering to consumer demand for healthier products by offering a range of low-fat ice creams.

In 2007 the ice cream market exceeded $49 billion, according to figures from Business Insights. The market is expected to reach almost $66 billion in 2014. Ice cream manufacturers are focusing their marketing and product innovation efforts on catering to more health-conscious consumers. There is an increasing trend toward ice creams with reduced fat content, limited preservatives and less artificial ingredients. Manufacturers are including healthier ingredients to appeal to a wider-range of consumers.

The frozen fruit and vegetable market segment has been benefiting from advanced freezing technologies, which allow manufacturers to preserve fruit and vegetable nutritional values for longer, reports BizAcumen. Product innovation continues to prove vital for manufacturers to remain competitive. Frozen food companies are concentrating on promoting nutritionally fortified products with better taste and reduced preparation times. Demand will also be fuelled by increased emphasis on fruit and vegetable consumption, coupled with the fact that consumers have less and less time for shopping and cooking but remain aware of the importance of including fruit and vegetables in their daily diets.



You might be interested in these related markets:

24/7 Customer Support

Talk to Sam

+1 718 473 0872

1-10 of about 100 reports

Frozen Food Markets in the US

  • January 2015
    17 pages
  • Frozen Food  

  • United States  

View report >

Frozen Food Market Analysis in Europe

  • January 2014
    20 pages
  • Frozen Food  

  • Europe  


    United Kingdom  

View report >

Frozen Food Markets in France

  • January 2013
    6 pages
  • Frozen Food  

    Ice Cream  

  • France  


View report >

Frozen Food Exports in Canada

  • December 2013
    7 pages
  • Canada  

    North America  

    United States  

View report >

Frozen Food Industry in India

  • January 2014
    17 pages
  • Frozen Food  

  • India  



View report >

Frozen Food Markets in Australia

  • October 2014
    27 pages
  • Frozen Yogurt  

    Ice Cream  

    Frozen Dairy Pr  

  • Australia  

View report >

Frozen Food Industry in South Korea Forecast

  • June 2014
    12 pages
  • Frozen Food  

  • South Korea  



View report >

Condiment Sauce Oil And Spice Statistics in Australia

  • October 2015
    28 pages
  • Olive Oil  


    Spice And Herb  

  • Australia  


View report >

Frozen Food Supply in the US

  • September 2015
    2 pages
  • Frozen Food  


  • United States  

    North America  

View report >

Pathology Description in Europe

  • July 2015
    30 pages
  • Hepatitis A  

    Infectious Dise  


  • Europe  



View report >

Search in Frozen Food Industry (About 100 reports)
Parent industry: Packaged Food
Related industries: Dried Food, Canned Food, Cooked Food, Chilled Food, Baby Food, Pet Food

About 2 400 reports

Purchase Reports From Reputable Market Research Publishers
(From $ 99 - $ 6 094)

Focus on the Ready Meals Market in Europe (16 countries)

Focus on the Ready Meals Market in Europe (16 countries)

  • $ 5 558
  • Industry report
  • January 2016
  • by FFT

Focus on the Ready Meals Market in Western Europe (16 countries) Strategic Market Focus, Analysis and Forecasts Strategic Analysis The main feature of this Special Report Focus is a detailed 40-page qualitative ...

Ready Meals Market Focus In Western Europe (16 Countrie ...

January 2016 $ 5 558

Frozen Food Markets In China

February 2016 $ 4 000

Global Frozen Fruit Sales 2015 Market Research Report

November 2015 $ 4 000

Frozen Foods North America, Europe And Brics

January 2016 $ 3 528

United States Frozen Foods Industry 2015 Market Researc ...

November 2015 $ 3 800

United States Frozen Soup Industry 2015 Market Research ...

November 2015 $ 3 800

United States Frozen Vegetables Industry 2015 Market Re ...

November 2015 $ 3 800

United States Frozen Ready Meals Industry 2015 Market R ...

November 2015 $ 3 800

United States Frozen Potatoes Industry 2015 Market Rese ...

November 2015 $ 3 800

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.