Global Phones, PDA & Tablet Industry
The global smartphone market recorded close to 67% growth in 2011, reaching sales of 470 million units, up from 282 million units in 2010 according to research from Transparency Market Research. Sales to end-users are predicted to continue climbing to exceed 1,000 million units in 2015. Asia-Pacific accounts for close to 40% of the market and is forecast to record yearly growth of more than 36% for the five-years ending 2015. Three quarters of smartphone individual subscribers use the device for private and professional purposes.
The global tablet market reached sales to end users of 27 million units in 2011, according to Transparency Market Research. The market is forecast to reach almost 249 million units in 2015, with yearly growth of 39% between 2011 and 2015. Asia-Pacific is predicted to record the highest rate of global shipments of tablets, exceeding 36%. It is also expected to record the highest rate of end user tablet sales, reaching over 35% in 2015.
Tablet sales to end user rose almost 277% in 2011, up from under 18 million units in 2010. Market growth was fuelled by the popularity of Amazon’s Kindle Fire tablet, Samsung’s Galaxy and Galaxy 2 tablets, and Apple’s iPad 2 tablet. Amazon’s Kindle Fire tablet sold 3.5 million units in the last 45 days of 2011, following its launch in November. The installed base of tablet devices exceeded 81 million units in 2011. This number is forecast to reach almost 389 million units in 2015, representing around 45% replacement rate by 2015.