1. Market Research
  2. > Media
  3. > Motion Pictures and Movie
  4. > Movie and Video Distribution Market Trends
  5. > VOD

VOD Industry: Latest Market Statistics and Trends

  • Currently 2/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
3 votes

Topics under VOD

Global Video On Demand Industry Analysis

The global video on demand (VOD) industry is a quite innovative segment of the movie and video distribution industry and involves service providers making content available to consumers. Various players are involved, including TV providers such as Verizon FIOS and Comcast, movie studios, retailers and technological outfits. The latter is made up of companies such as Google and Apple expanding their downloading services to offer streaming options.

Retailers can also provide VOD services like Amazon Instant Video, which allows viewers view content on browsers, or through devices like Kindle Fire and Roku. In addition, movie studios came up with UltraViolet, which requires users to purchase a DVD to obtain a code giving access to movies to be downloaded onto any device.


With rising numbers of consumers owning several video screening devices, both in at home and mobile formats, they are demanding greater content convergence to benefit from a unified experience that does not depend on their location, reports Business Insights. Viewers are less and less in the habit of watching TV with programming dictated by broadcasters, and increasingly accustomed to deciding what to watch and where to watch it for themselves.

On-demand viewing on multiple devices affording viewers multi-channel consumption will shape video content publishing and monetization in the years to come. Thanks to over-the-top TV, viewers have the power to do away with TV platform control to choose individual video programming from the internet.

The global Internet Protocol Television (IPTV) industry is expected to maintain a yearly growth rate of almost 34% between 2010 and 2014, according to research by TechNavio. Broadband penetration is a major driver behind market growth, with the industry increasingly making the transition from voice-centric to broadband IP-centric segment. Obstacles to IPTV market growth include the success of free IPTV service. Leading players currently operating in the global IPTV market include Ustarcom, Deutsche TeleKom, AT&T and France Telecom.

Regional Market Share

NetScribes estimated India’s IPTV market to be worth more than $1.5 million in 2010. The industry is expected to continuing recording strong growth in the future. IPTV represented less than 1% of the overall pay TV subscriber base in 2010, which points to vast growth potential that is as yet to be exploited. Expansion is fuelled by rising demand for interactive and customized digital TV services. Government initiatives to encourage broadband penetration and limit costs of IPTV services will continue driving growth in this sector. Obstacles to market growth include India’s poor physical infrastructure for IPTV systems, denying consumers the necessary accessibility, and having to vie with other already established market players like DTH and digital cable.

China’s IPTV market is recording strong growth, with consumers demanding IPTV both as a standalone service and in bundled offers, reports RNCOS. China’s IPTV market began growing when cable and DSL sector network upgrades paved the way for high-bandwidth applications, with providers making various channels available to customer looking for varied and quality viewing. It is forecast that China’s IPTV subscriber base will record almost 30% yearly growth between 2012 and 2014, mostly due to the country’s large population. The current penetration rate is low at less than 1%, promising vast development potential. The VOD services market segment is expected to record an impressive 110% rate of yearly growth between 2008 and 2014. China’s IPTV market is expected to generate more than $2.15 billion by the close to 2014, with hybrid set top boxes predicted to record strong growth over the next few years.

According to research from the Canadian Radio-television and Telecommunications Commission, VOD, pay and pay-per-view services recorded more than 7% year-on-year growth in 2011, reaching almost $856 million.

Read more »


You might be interested in these related markets:

24/7 Customer Support

Talk to Sam

+1 718 473 0872

1-10 of about 200 reports

Global VOD Markets

  • March 2016
    20 pages
  • VOD  

  • World  

    North America  

    United States  

View report >

VOD Industry in the US

  • May 2016
    7 pages
  • United States  

View report >

VOD Industry in Europe

  • September 2016
    117 pages
  • Europe  


View report >

VOD Markets in France and Europe

  • March 2015
    8 pages
  • VOD  

  • France  



View report >

VOD Markets in Germany

  • September 2014
    15 pages
  • VOD  

  • Germany  

View report >

VOD Industry in the UK

  • May 2016
    36 pages
  • United Kingdom  

View report >

VOD Industry in Canada - Forecast

  • January 2016
    17 pages
  • Canada  


    United Kingdom  

View report >

VOD Service Markets in Australia

  • April 2015
    22 pages
  • VOD Service  

  • Australia  

    United Kingdom  


View report >

VOD Industry in Australia

  • January 2014
    36 pages
  • VOD  



  • Australia  


View report >

VOD Industry in Europe

  • September 2016
    117 pages
  • Europe  


View report >

Search in Vod Industry (About 200 reports)
Parent industry: Movie and Video Distribution
Related industries: Movie Theater, DVD, Blu Ray

36 reports

Purchase Reports From Reputable Market Research Publishers
(From $ 1000 - $ 5795)

Video on Demand Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

Video on Demand Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

  • $ 5795
  • Industry report
  • September 2016
  • by Transparency Market Research

This report provides an analysis of the global video on demand market for the period from 2016 to 2024, wherein the period from 2016 to 2024 comprises the forecast period and 2015 is the base year. Data ...

Global And Chinese Video On Demand (vod) Industry, 2016 ...

November 2016 $ 3000

Global Video Services Market 2016-2020

September 2016 $ 2500

Direct-to-home(dth) Services Global Market Briefing 201 ...

December 2016 $ 1000

Pay Tv, Video On Demand, And Iptv Growth Opportunities ...

September 2016 $ 3000

World Tv & Video Services - Data & Forecasts Up To 2020

August 2016 $ 4600

Video On Demand In Hospitality Market By Solution , By ...

June 2016 $ 5650

Latin America Ott Tv And Video Forecasts

June 2016 $ 1165

Video-on-demand : Europe%s Main Markets In The Aftermat ...

May 2016 $ 3450

Global Iptv Industry 2016 Market Research Report

May 2016 $ 2850

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.