1. Market Research
  2. > Media
  3. > Motion Pictures and Movie
  4. > Movie and Video Distribution Market Trends
  5. > VOD

VOD Industry: Latest Market Statistics and Trends

  • Currently 2/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
3 votes

Topics under VOD

Global Video On Demand Industry Analysis

The global video on demand (VOD) industry is a quite innovative segment of the movie and video distribution industry and involves service providers making content available to consumers. Various players are involved, including TV providers such as Verizon FIOS and Comcast, movie studios, retailers and technological outfits. The latter is made up of companies such as Google and Apple expanding their downloading services to offer streaming options.

Retailers can also provide VOD services like Amazon Instant Video, which allows viewers view content on browsers, or through devices like Kindle Fire and Roku. In addition, movie studios came up with UltraViolet, which requires users to purchase a DVD to obtain a code giving access to movies to be downloaded onto any device.


With rising numbers of consumers owning several video screening devices, both in at home and mobile formats, they are demanding greater content convergence to benefit from a unified experience that does not depend on their location, reports Business Insights. Viewers are less and less in the habit of watching TV with programming dictated by broadcasters, and increasingly accustomed to deciding what to watch and where to watch it for themselves.

On-demand viewing on multiple devices affording viewers multi-channel consumption will shape video content publishing and monetization in the years to come. Thanks to over-the-top TV, viewers have the power to do away with TV platform control to choose individual video programming from the internet.

The global Internet Protocol Television (IPTV) industry is expected to maintain a yearly growth rate of almost 34% between 2010 and 2014, according to research by TechNavio. Broadband penetration is a major driver behind market growth, with the industry increasingly making the transition from voice-centric to broadband IP-centric segment. Obstacles to IPTV market growth include the success of free IPTV service. Leading players currently operating in the global IPTV market include Ustarcom, Deutsche TeleKom, AT&T and France Telecom.

Regional Market Share

NetScribes estimated India’s IPTV market to be worth more than $1.5 million in 2010. The industry is expected to continuing recording strong growth in the future. IPTV represented less than 1% of the overall pay TV subscriber base in 2010, which points to vast growth potential that is as yet to be exploited. Expansion is fuelled by rising demand for interactive and customized digital TV services. Government initiatives to encourage broadband penetration and limit costs of IPTV services will continue driving growth in this sector. Obstacles to market growth include India’s poor physical infrastructure for IPTV systems, denying consumers the necessary accessibility, and having to vie with other already established market players like DTH and digital cable.

China’s IPTV market is recording strong growth, with consumers demanding IPTV both as a standalone service and in bundled offers, reports RNCOS. China’s IPTV market began growing when cable and DSL sector network upgrades paved the way for high-bandwidth applications, with providers making various channels available to customer looking for varied and quality viewing. It is forecast that China’s IPTV subscriber base will record almost 30% yearly growth between 2012 and 2014, mostly due to the country’s large population. The current penetration rate is low at less than 1%, promising vast development potential. The VOD services market segment is expected to record an impressive 110% rate of yearly growth between 2008 and 2014. China’s IPTV market is expected to generate more than $2.15 billion by the close to 2014, with hybrid set top boxes predicted to record strong growth over the next few years.

According to research from the Canadian Radio-television and Telecommunications Commission, VOD, pay and pay-per-view services recorded more than 7% year-on-year growth in 2011, reaching almost $856 million.



You might be interested in these related markets:

24/7 Customer Support

Talk to Sam

+1 718 473 0872

1-10 of about 200 reports

Global VOD Markets

  • March 2016
    20 pages
  • VOD  

  • World  

    North America  

    United States  

View report >

VOD Industry in the US

  • January 2016
    7 pages
  • VOD  

  • United States  

View report >

VOD Demand Statistics in Europe

  • January 2017
    234 pages
  • VOD Service  



  • Europe  


View report >

VOD Markets in France and Europe

  • March 2015
    8 pages
  • VOD  

  • France  



View report >

VOD Industry in the UK

  • May 2016
    36 pages
  • United Kingdom  

View report >

VOD Industry in Canada - Forecast

  • January 2016
    17 pages
  • Canada  


    United Kingdom  

View report >

VOD Industry in the US and China - Forecast

  • January 2016
    14 pages
  • VOD  

  • United States  


View report >

VOD Service Markets in Australia

  • April 2015
    22 pages
  • VOD Service  

  • Australia  

    United Kingdom  

    United States  

View report >

VOD Markets in the US

  • March 2017
    2 pages
  • VOD  

  • United States  

    North America  

View report >

VOD Industry in Singapore

  • January 2017
  • VOD  

  • Singapore  


View report >

Search in Vod Industry (About 200 reports)
Parent industry: Movie and Video Distribution
Related industries: Movie Theater, DVD, Blu Ray

37 reports

Purchase Reports From Reputable Market Research Publishers
(From $ 300 - $ 995)

The 2018-2023 World Outlook for Video on Demand (VoD)

  • $ 995
  • Industry report
  • April 2017
  • by ICON Group

This study covers the world outlook for video on demand (VoD) across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), ...

The 2018-2023 World Outlook For Video On Demand (vod) P ...

April 2017 $ 995

The 2018-2023 World Outlook For Video On Demand

April 2017 $ 995

Australia - Digital Media - Video Streaming - Trends, D ...

May 2017 $ 300

Global Video On Demand Market - By Business Model, Con ...

January 2017 $ 4250

World Tv & New Video Services - Data & Forecasts Up To ...

December 2016 $ 4600

Canadian Consumer Ott Video Services Forecast, 2016-202 ...

December 2016 $ 3960

Direct-to-home(dth) Services Global Market Briefing 201 ...

December 2016 $ 1000

Global Video Services Market 2016-2020

September 2016 $ 2500

Video On Demand Market - Global Industry Analysis, Size ...

September 2016 $ 5795

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.