Global Movie & Video Production Industry
The global motion picture production and distribution industry generates $120 billion annually, according to estimates from the Motion Picture Association of America and PricewaterhouseCoopers. The global filmmaking industry is dominated by business centers located in the US, India, Hong Kong and Nigeria. Within the EU, France and the UK dominate in terms of movie production. Infrastructure and labor costs can dictate where films are produced, with many films paid for in one country and produced in another.
The global movie and video production industry also encompasses businesses preparing motion pictures for public distribution. Outfits that work in movie or television production and carry out in-house post-production processes do not fall into this industry category.
Apart from influencing public opinion regarding current events and social issues, the film and video production industry also has an impact on consumer purchasing decisions. The industry’s value is almost impossible to estimate due to the difficulty in calculating movie studio production costs.
The worldwide movie and video production industry is fuelled by consumer spending. Whether any one company will prove lucrative is dictated by factors such as distribution, marketing and creativity. Larger outfits can become well established by securing long-term contracts with directors and actors. Other size-related advantages include access to wide, well-established distribution networks and skilled technical staff. Smaller companies tend to focus on creating specialty movies for specific audiences at a lower cost.