Global Radio Broadcasting Industry
The global radio broadcasting industry encompasses broadcasting networks, syndicates and stations involved in the transmission of audio programming via internet radio, digital, Satellite, FM and AM radio channels. Industry players generate revenue through selling advertising time during the various programs transmitted. Advertising depends on the specific medium, with advertisers choosing the right channel for the audience they wish to read.
Traditional non-internet radio, for example, is generally geared toward a local audience, keeping a specific demographic informed of local news and weather, and providing talk shows that address local issues. Advertising using this type of radio is generally locally focused as opposed to television broadcasting advertising, which works on a nationwide level.
The global radio broadcasting industry is partly governed by state regulation. Technology also plays an important role in the industry’s development. The industry is characterized by intense competition with players up against rival radio operators and other media. Radio operators capture audience attention with specialty stations that focus on sports, news and various music styles such as classical, rock, easy listening, jazz, etc.