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151-178 of 178 Premium Reports from 31 Publishers
About this reportThis report is the latest in a series of Mintel Internet Quarterly reports, the aim of which is to monitor changes in: * Internet penetration and usage levels * technology usage * Internet usage experiences * the extent to which consumers seek information from the Web, i ...
Industries : Internet Business
Already in the first half of 2008, over one-half of UK adults with Internet access had watched television online, and many had used it to catch programs they had missed. Throughout Europe, the potential for online TV viewing is huge. The Web Television in Europe report analyzes the trends that are d ...
Industries : Internet Business
With a rapid adoption rate, increasing broadband penetration and a young, well-educated population, the Internet is quickly becoming the media of choice for the youth of China?and that provides plenty of incentive for marketers to advertise online.The Online Advertising in China report analyzes this ...
Industries : Internet Business
Once a haven for techies, there are now blogs for everything from celebrity gossip to political commentary to the most mundane personal minutiae. By 2012, more than 145 million people?or 67% of the US Internet population?will be reading blogs at least once per month.The Blogosphere report analyzes t ...
Industries : Internet Business
Mobile social networking represents an opportunity to drive mobile Internet usage to levels comparable with online Internet use. However, social network sites, marketers, mobile carriers and mobile content providers must overcome enormous challenges first. The Mobile Social Networking report analyze ...
Industries : Internet Business
Roughly 11 million UK Internet users visited online social network sites regularly in 2007. And the market is booming?60% of respondents to an early-2008 survey said they had created a social network profile, up from 27% in 2007. The UK Social Network Marketing report analyzes the burgeoning growth ...
Industries : Internet Business
Although consumers are reacting to the economic downturn by spending less, this will create more of a hardship for retail stores than for e-tailers. A drop in new online buyers?an inevitable sign of the maturation of the online retail channel?will contribute most to the decline of e-commerce sales g ...
Industries : Internet Business
This year?s national and local elections are generating record advertising spending, including online. Still, only 1% to 2% of political ad budgets will be spent online, compared with 50% to 80% on broadcast TV advertising.The Politics ?08 Online report analyzes how online advertising, communication ...
Industries : Internet Business
IP Multimedia Subsystem (IMS) has moved from the realms of R&D labs and commercial trials into a limited number of commercial deployments. Skepticism pervades much of the industry regarding IMS. Without a doubt, there are tremendous challenges, both technical and business, in deploying the IMS techn ...
Industries : Internet Business | Countries : Mexico, Canada, China, Hong Kong, Japan, Pakistan, Thailand
The eroding margins for voice services coupled with competition from Skype, Google, Yahoo, et al has forced traditional wireless and wireline service providers to ``take the battle to the enemy``. Service providers have found IMS to be an effective vehicle on which these applications can be designed ...
Industries : Internet Business
Next Generation Networks (NGN) promises a high quality end-user experience. Telecommunications service providers expect the NGN framework to provide them with tools that would ensure customer loyalty. However, the path towards achieving the ideal NGN is fraught with formidable challenges. The most c ...
Industries : Internet Business | Countries : Peru, Venezuela, Canada, Malaysia, Croatia, United Kingdom
World Wide Web (WWW or Web) usage has expanded dramatically over the last decade. Billions of users have used the Web to perform thousands of actions each that facilitate their lives through entertainment, information, and commerce. Mobile Web represents a great opportunity for all constituents incl ...
Industries : Wireless Technology, Internet Business | Countries : USA
Mobile Widgets are beginning to take over the mobile industry and will change the way we use our phones forever. Less than a decade ago our phones changed from portable telephones into mobile computing platforms providing us with a variety of information at our fingertips. This paradigm shift has ch ...
Industries : Wireless Technology, Internet Business | Countries : USA
In the US, spending on online video ads is projected to more than triple by 2011. In Europe, the market is expected to grow even faster, thanks partly to the expansion of high-speed broadband in the UK, France, Germany and Scandinavia. The Online Video Advertising report examines this nascent but ra ...
Industries : Internet Business
Today, many consumers turn to the Internet to research products?whether they buy on the Web site or later in-store. As they conduct their research, the critical first-step in the purchase decision, consumers assign more credibility to the opinions of other consumers than to paid experts or sell copy ...
Industries : Internet Business
US Internet users are creating content in record numbers, and millions of other users are reading and looking at it. The question is can anyone make money at it? The User-Generated Content report examines the phenomenon that is, literally, flooding into every corner of the Internet, generating a gre ...
Industries : Internet Business
Even with the Olympics and presidential election campaigns on the horizon, overall ad spending in the US is in the doldrums. Except online. US Internet advertising will not only be more resilient than traditional media, it will grow. In fact, in 2009, 10% of all US ad dollars will go online.The US O ...
Industries : Internet Business
After years of male dominance, the UK Internet population now has a slight majority of females, 50.5%. The trend will continue through 2012, when females will account for 51.3% of UK Internet users. The UK Women Online report analyzes what the rise of female users means for online merchants and cont ...
Industries : Internet Business
2007 may not have been ?the year of mobile marketing,? but with the iPhone launch and other under-the-hood improvements, mobile marketers moved past the experimental stage. Still, compared to other interactive platforms, in 2008 mobile will remain small in overall spending. The Mobile Advertising re ...
Industries : Internet Business
Once upon a time, marketers advertised on daytime TV and soap operas to reach mothers. Today, more than 40% of all women who go online in the US?approximately 35 million of them?are mothers who have children under 18 at home. The Moms Online report analyzes the changing Internet habits and decision- ...
Industries : Internet Business
Due partly to growing agency expertise and advertiser understanding of digital channels, 2007 was another strong year for UK online marketing. Thought expansion is slowing slightly, online advertising spending will continue to generate double-digit growth over the next few years. The UK Online Adve ...
Industries : Internet Business
Buoyed by a vibrant video game industry that is enjoying unprecedented growth, eMarketer projects that US in-game advertising spending will increase from $295 million in 2007 to $650 million in 2012. The Video Game Advertising report analyzes this exciting, fast-moving, multi-channel and exploding n ...
Industries : Internet Business
Today, online consumers think nothing of shopping across a retailer?s stores, Web site and catalog. As a consequence, online product research is actually driving more land-store sales than online sales. The Multi-Channel Retailing report analyzes the factors that are contributing to make online prod ...
Industries : Internet Business
So far, widgets and applications are garnering far more attention than actual ad dollars. Although consumers are increasingly using them, eMarketer estimates that US companies will spend only $40 million in 2008 to create, promote and distribute widgets, up from $15 million in 2007.The Web Widgets a ...
Industries : Internet Business
2007 was another boom year for the Internet in the United Kingdom. Almost 37 million people went online in an average month?that?s over 60% of the population. This year looks like more of the same, so that by 2012 the Internet will reach roughly 70% of all UK residents. The UK Internet report analyz ...
Industries : Internet Business
The number and variety of searches on mobile phones jumped sharply during the second half of 2007, causing eMarketer to raise its global mobile search revenue forecast up from $83 million in 2007 to $3.8 billion by 2012. The Mobile Search report analyzes the trends that are driving advertising reven ...
Industries : Wireless Technology, Internet Business
Ironically, as the TV audience becomes more and more fragmented, traditional television players, the networks and the studios, are reaching out to where the audience really lives?the Internet. The Online Video Content report analyzes the factors that are inexorably leading to convergence between tel ...
Industries : Internet Business
The US podcasting industry continues to mature. The listening audience is increasing in size, and along that comes growth in advertising spending tied to podcasts. The Podcast Advertising report analyzes the trends contributing to the growth of the podcasting audience and the ad dollars that are fol ...
Industries : Internet Business
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