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Webcasting & Online Transmission: Must-Read Reports & Analysis

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Global Online Broadcasting Industry

The global online broadcasting industry (part of the content provider market) continues to grow due to changing consumer habits, with internet users availing of on-demand and streaming entertainment, accessing audio and video content on a variety of devices.

The online broadcasting sector involves making TV and radio programming accessible to consumers and facilitating publishing and content development without the high cost and time delay involved in traditional forms of media.

Key Market Segments

Online TV involves the use of video streaming technology to make television programs and video content available to viewers through the internet. Online broadcasting is increasingly popular with viewers as they can access content at anytime from anywhere and enjoy television without being tethered by broadcasting schedules as is the case with traditional television broadcasting. Viewers can access content archives to watch their chosen programs, and they can also pause, and jump back and forth in the time play of video content. Online TV broadcasting rights change depending on the country in question and sometimes change from one region to another within any one country. Broadcasting rights control copyrighted content and media distribution.

Online radio involves music streaming through the internet. Unlike traditional radio broadcasting, listeners can pause radio shows and music. They can also access playlists to find track information. Growth in online radio and music industry revenue has grown faster than growth in radio and track play listening. 

Mobile listening continues to grow in importance, with soaring cross-device audio placements.

Regional Markets

More than three-quarters of UK broadcasters expect positive industry growth moving forward. Online video is expected to provide a strong source of revenue in the coming year, particularly in the form of online advertising, digital streaming licensing deals and paid-subscription. Competition is expected to intensify as connection speeds and the country’s broadband infrastructure improve, attracting an ever-expanding viewer base.

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Parent industry: Content Provider
Related industries: Online Press

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