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Executive Summary Digital marketing is undoubtedly the major sector that is showing growth in an industry which has struggled with the recession and resulting financial problems. Traditional roadside billboards, ...
`Mobile is typically the glue that can bind together virtually any campaign element.' This comment from Mobile Interactive Group's (MIG's) Head of Mobile Marketing, Tim Dunn, made in response to a question ...
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... As a medium for advertising depends on the development of a measurement standard. No standards for the measurement of the effectiveness of online advertising have been widely accepted. Industry-wide standards ...
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