1. Market Research
  2. > Clothing and Textile Market Trends
  3. > Footwear

How to kick-start your market research using the shoe industry figures

  • Currently 3/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
104 votes

Global Footwear Industry Overview


One of the largest segments of the global clothing and apparel sector, the footwear industry includes the manufacture, design, production and sales of shoes. The footwear industry can be segmented into athletic and non- athletic shoes, men’s, women’s and children’s shoes, and online and retail distribution channels.


Global Footwear Sales between 2010 and 2013


The global footwear market was worth $259 billion in 2013, growing at a compound annual growth rate (CAGR) of 4% from $227 billion in 2010, according to estimates from the World Footwear Yearbook (WFY). The key driver of this growth was increased sales in emerging markets.



Sector Key Markets


Top 10 Countries by Footwear Consumption in 2013



China leads the global footwear market by volume with about 3.6 billion pairs sold in 2013, according to WFY.


The U.S. reclaimed second position from India in 2013, with sales of about 2.2 billion pairs.



Footwear Key Players



The global footwear industry is fragmented.



Top Players' Market Shares in 2013


Nike (U.S.) is the largest footwear company with a 5.6% market share in 2013, followed by Adidas (Germany) with a 3.5% share. No other company has a share above 1.0% of the market.


Nike is a U.S.-based company engaged in the design, development, manufacturing and sale of footwear, apparel, equipment, accessories and services. Its sells products under various brand names, including Nike Golf, Nike Pro, Nike+, Air Jordan, Air Force 1, Nike Dunk, Foamposite, Nike Skateboarding, and through subsidiaries such as Converse.


Adidas, headquartered in Germany, designs and manufactures sports shoes, clothes and accessories for men, women and youths.  The group markets its products under its own brand. It also sells other brands such as Reebok, TaylorMade, Ashworth, and Rockport through its retail outlets. Adidas is in the process of expanding its online sales model by allowing e-commerce players such as eBay and Amazon to sell its products if they adhere to certain criteria. 



Industry Sales Forecast


Global footwear sales are projected to increase at a CAGR of 5% during 2013-2018 to reach $331 billion in 2018, according to estimates based on WFY data.


Global Footwear Sales Forecast 2013-2018


Key factors that will drive demand for footwear include population growth and the emergence in developing economies of a large middle class group with significant purchasing power.



Key Trends and Strategies for Growth in the Footwear Industry


Four trends will call for a response from footwear manufacturers.


Improved Design Technology is Being Used to Produce Customized Shoes

Significant innovations in the athletic footwear segment have been made by focusing on the anatomy of the foot and its movement. Advances in this segment have allowed the introduction of features such as temperature management, durability, extensive cushioning and lightweight fabric. There is a shift from a product-centric approach (mass production) to a customer-centric approach (mass customization) allowing customers to get involved in the development/design of the footwear.


Industry players should take cues from other industries in order to develop and design a unique athletic shoe. For example, Adidas’ Energy Boost, launched in 2013, was developed using ideas from the automobile industry.


Footwear Brands are Advertising Across Channels to Build Awareness

A fragmented consumer market, with each segment using different media channels for information, has made marketing tough for footwear manufacturers, especially small players. Therefore, companies are increasingly adopting an omni-channel marketing model, combining virtual and physical stores to connect seamlessly with consumers.


Footwear manufacturers should adopt an integrated marketing strategy – use a mix of traditional, social and digital media as well as innovative techniques such as crowd sourcing. This will personalize the consumer experience, helping to create a distinct brand identity.


Analytics are Being Used to Improve Sustainability

Footwear manufacturers are trying to improve their corporate image by being more environment-friendly. Analytics help companies to separate production techniques and to optimize their use of limited resources such as water and fossil fuels. For instance, Nike used analytics to reduce water wastage by developing a water-free dyeing technique, ColorDry, for its Flyknit shoes. It also found alternatives to cotton, a water intensive crop.


Footwear manufacturers should deploy analytics to improve production techniques and reduce environmental impact.


Footwear Sourcing is Becoming More Difficult as Low Cost Economies Evolve

A shortage of workers and rising labor costs in China are driving Western companies to seek to procure quality footwear supplies from alternative destinations in Asia such as Vietnam and Indonesia.


Manufacturers should develop a flexible supply chain, allowing them to use a wider range of suppliers. Additionally, sharing information from source to point-of-sales is needed to integrate all aspects of the supply chain, ensuring timely and quick responses to changing consumer trends.



Leading Industry Associations




You might be interested in these related markets


Understand the Footwear Industry Quickly & Get Actionable Data Easily. The Latest Reports with Statistics & Trends from Top Industry Sources
1-10 of about 600 reports

Global Footwear Industry

  • October 2015
    11 pages
  • China  


View report >

Footwear Markets in the US

  • March 2015
    12 pages
  • United States  

View report >

Footwear And Boot Markets in Europe

  • January 2015
    7 pages
  • Footwear  


  • Europe  

View report >

Footwear Industry in Portugal and Japan

  • January 2015
    33 pages
  • Footwear  

  • Portugal  



View report >

Footwear Industry in France

  • February 2014
    9 pages
  • Footwear  


  • France  

View report >

Footwear Industry in Germany

  • July 2015
    32 pages
  • Footwear  

  • Germany  


View report >

Footwear Industry in Italy

  • September 2014
    90 pages
  • Footwear  

  • Italy  



View report >

Footwear Market in Australia and the UK

  • January 2015
    5 pages
  • Footwear  

  • Australia  

    United Kingdom  

View report >

Footwear Markets in Canada

  • January 2015
    6 pages
  • Canada  

View report >

Footwear Supply in Brazil

  • January 2014
    9 pages
  • Footwear  

  • Brazil  

    South America  

View report >

About 1 400 reports

Purchase Reports From Reputable Market Research Publishers
(From $ 99 - $ 23 238)

Footwear Markets in the World to 2019 - Market Size, Development, and Forecasts

Footwear Markets in the World to 2019 - Market Size, Development, and Forecasts

  • $ 24 725
  • Industry report
  • September 2015
  • by Global Research & Data Services Oy

The expansion of the global footwear industry is forecast to reach 1.9% p.a. in the coming years. Between 2008 and 2014 the market increased with an average annual growth of 6.9%. Currently, boots account ...

Protective Footwear Markets In The World To 2019 - Mark ...

September 2015 $ 24 725

Strap Footwear Markets In The World To 2019 - Market Si ...

September 2015 $ 24 725

Strap Footwear Markets In Europe To 2019 - Market Size, ...

September 2015 $ 12 090

Footwear Markets In Europe To 2019 - Market Size, Devel ...

September 2015 $ 12 090

Protective Footwear Markets In Europe To 2019 - Market ...

September 2015 $ 12 090

Strap Footwear Markets In Asia To 2019 - Market Size, D ...

September 2015 $ 9 696

Footwear Markets In Asia To 2019 - Market Size, Develop ...

September 2015 $ 9 696

Protective Footwear Markets In Asia To 2019 - Market Si ...

September 2015 $ 9 696

Strap Footwear Markets In Eastern Europe To 2019 - Mark ...

September 2015 $ 8 765

ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - quickly, in one place.