Cosmetic and Toiletry Industry: Market Research Reports, Statistics and Analysis

Key Segments

• The world make-up market was worth almost $35 billion in 2010, reports MarketLine, representing annual growth in excess of 4% between 2006 and 2010. Face make-up represented the largest market segment generating sales of over $12 billion, or around one third of the overall market. The market is expected to continue expanding at over 4% per year through 2015, bringing the market to over $42 billion.

• MarketLine estimates the world hair care market generated sales of close to $49 billion in 2010, at a yearly growth rate exceeding 3.5% between 2006 and 2010. Shampoo represented to fastest-growing segment, worth $19 billion in 2010, or almost 40% of the overall market. Market expansion is predicted to slow to less than 3.5% to reach almost $58 billion by the close of 2015.

• The world bath and shower product market reached almost $11 billion in 2010, reports MarketLine, exceeding yearly growth of 3.5% between 2006 and 2010. Shower products represent the fastest-growing market segment, with revenue exceeding $7.5 billion, or 70% of the overall market. The bath and shower product market is predicted to record slower growth but should reach almost $13 billion by 2015.

Regional Markets

• The US cosmetics and toiletries market began to rebound in 2010 after a few years of slower growth due to the economic recession. The market expanded by almost 3% in 2010, says RNCOS, to exceed $36 billion.

• According to Packaged Facts, the US natural and organic makeup, hair care, and skin care market grew more than 60% in the five-year period ending 2010 to exceed $7.5 billion. It is predicted the market could hit the $11 billion mark in 2016.

• RNCOS predicts China’s cosmetics and toiletries market will record 12% annual growth through 2014, led by skin care. International companies such as L’Oreal continue to lead the market. Companies are obliged to adhere to regulations and standards set by the State Food & Drugs Administration to protect consumers.

• India’s cosmetics market generated revenue of almost $9.5 billion in 2010, according to RNCOS. Factors fuelling market growth include increasing purchasing power and consumer awareness. Online retailing and product specialization are growing the consumer base.

• Leading Australian cosmetics products include hair removal, hair care, body care, sun protection and dermatologist product lines. The region is also a large producer of organic and natural products.

Market Outlook

Over the years to come, the cosmetics and toiletry industry is predicted to record gains across the board, with particularly strong growth expected for sun protection and anti-aging products as consumers become increasingly aware of the dangers of sun exposure and more concerned with preserving a youthful appearance.

As consumers become increasingly wary of potential toxicity in cosmetics and toiletries, market segments offering fragrance-free products made using natural ingredients and essential oils are likely to record strong growth. According to Packaged Facts, companies will focus on packaging to afford their products a more sophisticated appearance.

Leading Industry Associations

• The Cosmetic Toiletry and Perfumery Association www.ctpa.org.uk
• The European Cosmetics Association www.colipa.eu
• The International Federation of Societies of Cosmetic Chemists www.kosmet.com
• Personal Care Product Council www.ctfa.org
• Canadian Cosmetic Toiletry and Fragrance Association www.cctfa.ca
• International Fragrance Association www.ifraorg.org