Top baby products market studies and statistics

 
  • Currently 3/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
43 votes
Share

Global Baby Product Industry

 

The global baby care product industry caters to around 4 million babies on a yearly basis, generating retail revenue of nearly $7 billion, according to Packaged Facts. The market encompasses different segments, which can be divided into: toys, feeding accessories, wipes, disposable diapers, body care products and soothers.

 

Demand has grown due to a rising number of babies to be catered to, partly because people are starting families later. Product innovation and development has allowed retailers and manufactures to widen the market, using new technologies and advanced marketing approaches. Research from firm Key Note points to the contribution of changing lifestyle trends to the market, including mothers returning to work earlier giving rise to greater demand for breastfeeding equipment such as sterilizers and pumps.

 

The market segment comprised of baby safety equipment has benefited from recent changes in social attitudes towards childrearing and government legislation regarding child safety in childminders’ homes. Baby monitors locks, and stair gates are recording particularly strong sales.

 

Key Market Products

 

  • The global baby food and infant formula market is expected to hit almost $24 billion by 2015, according to Global Industry Analysts. The US, the EU and Asia-Pacific combine to represent over 80% of the overall market. Elements fuelling the market include higher disposable incomes, improved products fortified with nutrients, and an increasing number of mothers with employment. In the years to come, this market segment will benefit from falling breastfeeding rates.

 

  • Baby foods and infant formula products fare well in economic downturns as an essential rather than luxury product category. Parents are increasingly educated, with higher levels of disposable income, and greater awareness of health issues. This leads to greater demand for nutrient-dense products, leading companies to focus on product quality, marketing and innovation. Specialized, fortified and soy-milk based formulas are recording increasingly strong sales.

 

  • The world safety seat and pram market is highly competitive. Companies compete through brand-specific marketing and price. The outlook for this market segment is unclear due to constant changes in distribution and supply patterns.

 

  • The global disposable diaper industry is expected to exceed $33 billion by 2017, according to Global Industry Analysts. Growth potential is high in regions such as Eastern Europe, Asia-Pacific and Latin America, offering relatively untapped markets compared with the mature markets of the US and the EU, where designer diapers continue to fuel growth. Challenges facing the market include increased demand for cloth diapers and non-biodegradable disposable diapers.

 

 

Regional Markets

 

India’s baby care product market is becoming the most rapidly growing baby care market thanks to a growing population below the age of four, rising parental disposable income and greater awareness concerning baby care. According to RNCOS, this market will record 12% yearly growth through 2014. India will also attract many leading international companies, diversifying their product portfolios in a bid to claim a share of the Indian market.

 

 

Industry Leaders

 

Key players in the global baby care products market include Johnson & Johnson, Gerber Products, Wakodo, Morinaga Milk, Nestle, Procter & Gamble, California Baby, Synutra, Mead Johnson Nutrition, Kao, Babies 'R' Us, Pampers, Beech-Nut Nutrition, UniCharm, SMA Nutrition, Hain-Celestial, SCA Hygiene Products, Danone, Hero, Abbott Nutrition, The Parent Company, Seventh Generation, Fisher-Price, Organix Brands, Kimberly-Clark, Earth's Best, HJ Heinz, and International Inc.

 

 

Market Outlook

 

The global baby care product market continues to go through changes, with companies diversifying their product portfolios to offer ever-increasing product ranges. Traditionally limited to everyday products such as diapers and baby powers, today’s baby care industry offers a wider range of product lines such as cradle cap treatments and massage oils. Companies are also building on the basic essentials of creams and powders to extend product ranges through added extras like scented hypoallergenic baby powder with aloe vera and vitamin E.

 

The industry must continue increasing marketing budgets to combat bad publicity, which can put a dent in product sales such as the blow to the formula market caused by reports of melamine contaminated milk products. Such scares damage consumer confidence and company credibility, necessitating strong publicity campaigning as a remedy. Government involvement in manufacturing practices is also likely to increase, meaning that companies will have to comply with standards set in place to help protect consumers.

 

Asia represents an important region in the global market, with its near 60% yearly birth rate providing the incentive for companies to concentrate their efforts on this region. The region is also attractive for international and domestic players due to increasing numbers of women in the workforce and rising affluence leading to higher per-child spending.

 

 

Leading Industry Associations

 

Accomplish a thorough analysis of the baby products industry. Access all the latest reports and analysis.
1-10 of 83 reports

Global Baby Products Industry Forecast

  • January 2013
    9 pages
  • Baby Products  

  • World  

View report >

Baby Products Statistics in China

  • January 2014
    6 pages
  • Baby Products  

  • China  

    Asia  

View report >

Baby Diaper Demand Forecast

  • March 2015
    4 pages
  • Baby Diaper  

View report >

Diaper Industry in Italy

  • September 2014
    41 pages
  • Diaper  

    Milk Powder  

  • Italy  

View report >

Diaper Industry in Italy

  • September 2014
    43 pages
  • Diaper  

    Milk Powder  

  • Italy  

View report >

Diaper Industry in Italy

  • August 2014
    41 pages
  • Diaper  

    Milk Powder  

  • Italy  

View report >

Baby Products Markets in the US

  • June 2014
    4 pages
  • Baby Products  

  • United States  

View report >

Baby Products Market in United Arab Emirates Forecast

  • January 2014
  • Baby Products  

    Milk  

    Baby Food  

  • United Arab Emi  

    MENA  

    Germany  

View report >

Diaper Industry in the US Forecast

  • January 2014
    20 pages
  • Diaper  

  • United States  

    New Caledonia  

View report >


About 300 reports

Purchase Reports From Reputable Market Research Publishers
(From € 640 - € 3 960)

Global Baby Disposable Diapers Industry

Global Baby Disposable Diapers Industry

  • € 3 960
  • Industry report
  • February 2015
  • by Global Industry Analysts

This report analyzes the worldwide markets for Baby Disposable Diapers in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, ...

Global Baby Hygiene Products Market 2015-2019

March 2015 € 2 400

Global Baby Health And Personal Care Market 2015-2019

March 2015 € 2 400

Baby Toiletries Market In The Uk 2015-2019

March 2015 € 2 000

Global Baby Oil Market 2015-2019

March 2015 € 2 000

Global Baby Diaper Rash Cream Market 2015-2019

March 2015 € 2 000

Baby Care Market In India 2015-2019

February 2015 € 2 000

Global Diaper Market Report: 2014 Edition

January 2015 € 640

Nappies/diapers/pants In Georgia

December 2014 € 675

Adult And Childrens Nappies In South Africa 2014

November 2014 € 4 800

ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - quickly, in one place.