Global Hair Care Products Industry
The world hair care products industry witnessed 3% expansion in 2010, generating revenue of almost $49 billion and volume sales of more than 15 billion units, according to MarketLine. The market is expected to reach almost $58 billion in 2015, representing 18% expansion over a five-year period. The market should hit a volume of almost 18 billion units in 2015 for a 19% growth rate.
Shampoo represents the leading segment in the global hair care products industry, representing close to 40% of the overall market in terms of value. Regionally, the EU holds more than a 35% hair care market share, while company-wise leader Procter & Gamble holds the number-one position globally with more than 24% of the overall market in terms of value.