Hair Removal Products Industry Market Research & Statistics

  • Currently 2/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
4 votes

Global Hair Removal Products Industry


In recent years, the global hair removal products industry has witnessed a falling off in the numbers of customers attending beauty salons, which is in part due to the economic recession. With less money to spend on non-essentials, such as hair removal services, consumers have been increasingly opting for the less expensive option of at-home hair removal. In turn, demand for hair removal products has risen. Hair removers and bleaches remain among the most popular products as they afford consumers the ease of using a cream or gel format without having to pay high salon prices for hair removal procedures.


Both in manufacturing and marketing efforts, industry players are focusing on ease of use. Cosmetics companies tend to concentrate their efforts more on catching the attention of individual consumers, and less on professional beauty salon products.


Key Segments


  • The laser hair removal market segment continues to attract rising numbers of customers due to its long-term benefits. Market growth may be slowed by increasingly strict regulations as official bodies scrutinize products and procedures more closely to ensure a higher degree of safety.


  • Demand for electric hair shavers is forecast to increase due to economic recovery and rising levels of disposable income. The US electric shaver industry will continue to lose market share to import penetration, while climbing input costs are also negatively impacting revenue. Companies operating in the electric shaver market segment offer razors, clippers and shavers powered by electric motors, along with accessories, including razorblades and chargers.



Regional Market Share


  • The year 2010 was a less than satisfactory year for the US depilatory market. Euromonitor International puts this down partly to a lack of innovation. Following the launch of Venus Embrace and Quattro for Women TrimStyle in 2008 and 2009 respectively, the industry offered less new products in 2010, and manufacturers shied away from product launches that year due to the volatile economic climate. Procter & Gamble’s 40% market share in the depilatories sector remained unchanged in 2010. A small degree of share losses to Schick-Wilkinson Sword and Bic is thought to leave Procter & Gamble’s top spot unshaken. With effective product innovation and marketing strategies, the company may grow its market share further. Over coming years, retail sales growth in the depilatories sector is expected to remain low. The remaining potential for product innovation remains narrow as product offerings in the women’s razors segment come on par with offerings for men.


  • China’s depilatory market, in contrast to the US, recorded 10% growth in 2011, according to figures from Euromonitor International. Factors fuelling market expansion include increasing globalization, growing importance of physical appearances and a trend toward Western lifestyles, which sees consumers adopting Western consumer habits, in particular younger consumers in cities like Guangzhou, Beijing and Shanghai. Procter & Gamble holds close to 40% market share in China’s depilatories sector, and its high overall market share is mainly due to its 70% value share in women’s razors and blades in 2011. The company’s high quality products and strong brand loyalty have spurred its market penetration. Its Gillette razor product offerings for both men and women remain its most successful range. In China, Procter & Gamble’s marketing efforts have focused on online and TV advertising to reach a wider customer base. Its price promotion efforts have also attracted new consumers and promoted loyalty among existing consumers. Its women’s razors range is forecast to record 3% growth in coming years, partly due to belief among Chinese women that shaving could be harmful to their general skin health. The company also continues to face rising rivalry from companies offering hair removers and bleaches, which may well drive Procter & Gamble to dedicate its business efforts to other countries outside of China.



Market Outlook


Over coming years, companies operating in the global hair removal products industry will likely focus on product innovation and seek to appeal to health conscious consumers with natural ingredients in products such as hair removers and bleaches. Different formats offering improved ease of use and application will also encourage consumers away from the salon and turn them more toward at-home treatments.



Leading Industry Associations offers immediate download access to top market reports & statistics on the Hair Removal Products Industry from trusted sources.
24/7 Customer Support

Talk to Sam

+1 718 473 0872

1-9 of 9 reports

Hair Removal Products Industry in Brazil Forecast

  • January 2013
    23 pages
  • Hair Removal Pr  


  • Brazil  

    South America  

View report >

Razor Sales Demand in the US and Canada Forecast

  • January 2014
    2 pages
  • Razor  

  • United States  


View report >

Razor Industry in India and the US

  • April 2013
    12 pages
  • Razor  

  • India  

    United States  

View report >

Depilatory Sales Demand Forecast

  • January 2011
  • Depilatory  

    Facial Skin Car  

View report >

Shaver Industry in China

  • January 2011
    8 pages
  • Shaver  

    Electric Motor  

    Electric Vehicl  

  • China  



View report >

Shaver Markets in the US

  • March 2010
    23 pages
  • Shaver  

  • United States  

    North America  

View report >

Depilatory Markets in Norway Forecast

  • January 2010
    10 pages
  • Depilatory  

    Fmcg Industry  

  • Norway  


View report >

Razor Blade Industry in Turkey

  • January 2009
    4 pages
  • Razor Blade  

  • Turkey  

View report >

Hair Removal Products Industry in the Netherlands

  • January 2009
    3 pages
  • Hair Removal Pr  

  • Netherlands  



View report >

Search in Hair Removal Products Industry (9 reports)
Topics under Hair Removal Products

Parent industry:  Body Care and Hygiene

Related industries: Hair Care Products, Hygiene Products, Male Grooming Products, Oral Care Products, Skin Care Products

About 600 reports

Purchase Reports From Reputable Market Research Publishers
(From $ 200 - $ 21 113)

Razor and Razor Blade Markets in the World to 2019 - Market Size, Trends, and Forecasts

Razor and Razor Blade Markets in the World to 2019 - Market Size, Trends, and Forecasts

  • $ 22 464
  • Industry report
  • January 2015
  • by Global Research & Data Services

The expansion of the global razor and razor blade industry is forecast to reach 1.3% p.a. in the coming years. Between 2008 and 2014 the market increased with an average annual growth of 4.0%. Currently, ...

Razor And Razor Blade Markets In Europe To 2019 - Marke ...

January 2015 $ 12 090

Razor And Razor Blade Markets In Asia To 2019 - Market ...

January 2015 $ 9 031

Razor And Razor Blade Markets In Eastern Europe To 2019 ...

January 2015 $ 8 366

Razor And Razor Blade Markets In Western Europe To 2019 ...

January 2015 $ 6 903

Razor And Razor Blade Markets In Americas To 2019 - Mar ...

January 2015 $ 5 174

Global Razor And Razor Blade Market To 2019 - Market Si ...

January 2015 $ 5 174

Global Electric Hair Care Equipment And Shaver Market T ...

November 2014 $ 2 488

Razor And Razor Blade Markets In Africa To 2019 - Marke ...

January 2015 $ 2 514

Razor And Razor Blade Markets In The Top 5 European Cou ...

January 2015 $ 2 514

ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - quickly, in one place.