Global Hair Removal Products Industry
In recent years, the global hair removal products industry has witnessed a falling off in the numbers of customers attending beauty salons, which is in part due to the economic recession. With less money to spend on non-essentials, such as hair removal services, consumers have been increasingly opting for the less expensive option of at-home hair removal. In turn, demand for hair removal products has risen. Hair removers and bleaches remain among the most popular products as they afford consumers the ease of using a cream or gel format without having to pay high salon prices for hair removal procedures.
Both in manufacturing and marketing efforts, industry players are focusing on ease of use. Cosmetics companies tend to concentrate their efforts more on catching the attention of individual consumers, and less on professional beauty salon products.