Global Oral Care Industry
The world oral care industry generated revenue of $13 billion in 2011. Markets and Markets estimates the market will record 6% yearly growth between 2011 and 2016. The oral care products industry encompasses a wide range of products, including endo, ortho and periodontic products, impression materials, cements, prostheses, alloys, bonding agents, biomaterials, disposables, restoratives and preventives.
An ageing global population is one of the main factors fuelling oral care market growth. Dental care practitioners market their products and services directly to the customer. Growing awareness as to the importance of oral hygiene and the ever-expanding range of new products available is driving demand for dental consumables. Dental tourism and growing demand for aesthetic dentistry are other factors fuelling market growth.