Global Male Grooming Products Industry
The global male grooming products industry is expected to generate more than $33 billion in revenue by 2015, according to research from Global Industry Analysts. Factors fuelling market growth in this sector include product innovation, an expanding middle-class consumer base, and evolving consumer trends that have seen an increasing level of male interest in appearance and grooming. Rising male interest in improving their physical allure is being fuelled in particular by the cult of high-profile male role models, such as celebrity sportsmen and film stars. Growth in the male grooming products market continues to drive expansion in the wider global cosmetics market.
Industry players recognizing the trend toward male grooming have thus far concentrated on launching a wide range of personal care products to appeal to various tastes and needs. While male grooming products may have represented a niche market in the past, it has become a mainstream market due to the rising popularity of such products.
Traditionally men’s grooming products were limited to deodorants and shaving products such as gels, foams and razors. Now companies are introducing a widening range of products in categories like hair care and skin care, and there is a particularly strong focus on men’s bath and shower products.