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Breakthroughs that will re-shape the business of cosmetics

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Global Make-Up Industry


The global make-up industry generated close to $35 billion in 2010, having recorded yearly growth in excess of 4% for the four preceding years, reports MarketLine. Face cosmetics represented the leading market segment, with over $12 billion in sales revenue in 2010 and accounting for more than 35% of overall market value. Market growth is expected to remain about the same until 2015, when the market should be valued at $42 billion.


The worldwide make-up market includes face make-up, eye make-up, nail make-up and lip make-up. Many color cosmetics manufacturers are concentrating on offering product ranges that have the same benefits as skin care products. Make-up no longer offers just color, ease of use and luminescence, but also includes protection against UV rays as well as moisturizing and anti aging benefits, reports Global Industry Analysts.


Product innovation has lead to a widening range of color cosmetics in new formats and textures. Demand for make-up with organic ingredients continues to rise, with consumers looking to limit the number of potentially harmful substances they use and opting instead for the benefits of natural elements such as vitamin E and plant extracts.


Make-up products are usually sold through various retail outlets including mass merchandisers, grocery stores, specialty retail stores and pharmacies.


Regional Market Share


The US make-up market generated revenues in excess of $6 billion in 2010, having recorded yearly growth of more than 1% for the four preceding years, reports MarketLine. Face make-up sales represent the leading market segment, coming close to $2.5 billion in 2010 and accounting for 37% of the overall market. Market growth is expected to accelerate to exceed a yearly rate of 2% between 2010 and 2015, bringing the market to almost $7 billion.


Europe’s make-up industry was worth close to $14 billion in 2010, reports MarketLine. The market recorded 4% annual growth between 2006 and 2010. Growth is forecast to slow to just over 3.5% a year for the five-year period ending 2015. Face make-up sales accounted for 34% of overall market value, generating close to $5 billion in 2010. The European make-up market is predicted to generate more than $16 billion by 2015.


In Asia-Pacific the make-up industry was valued at $9 billion in 2010, after maintaining 4% yearly growth for four years. MarketLine estimates face make-up sales in Asia-Pacific reached $4 billion in 2010, making it the market’s most valuable segment, with 45% of overall market value. Market growth is predicted to slow to a yearly rate of less than 3.4% between 2010 and 2015, which will bring the market to less than $11 billion.


The make-up industry in Brazil, Russian Federation, India and China (BRIC) represented a $5 billion market in 2010. Brazil’s make-up market alone reached yearly growth of 16% between 2006 and 2010, according to research from MarketLine. Brazil’s make-up industry generated over $2 billion in revenue in 2010, and is forecast to climb to almost $4 billion in 2015.



Industry Leaders


Leading players currently operating in the global make-up market include Estée Lauder, Amway, L'Oréal, Shiseido, Physicians Formula, Avon, Chanel, Revlon, Oriflame, Coty, Procter & Gamble, Beiersdorf, Guerlain, Bourjois, Kose, Jiangsu Longliqi and Mary Kay.



Market Outlook


In the coming years, make-up companies will continue to focus their efforts on product innovation, particularly in the mature facial make-up market, to attract new consumers and keep existing consumers loyal to specific brands. Global Industry Analysts predicts new age foundations will rise in popularity due to the shift from heavy opaque pigments to newer light-capturing crystals (such as topaz, rose quartz and mother-of-pearl) to give the appearance of flawless skin without the made-up look.


Though the economic recession does not appear to be stopping consumers from picking up make-up products, they do seem to be opting for cheaper items. For this reason, lipstick sales have not suffered much, with shoppers steering away from more expensive products but still buying lipsticks. Within the lipstick market segment, non-smudge, wet-look formulas, intense colors, and added ingredients such as vitamins E, A, and C are fuelling demand.


Eye make-up is set to remain one of the fastest growing market segments over coming years, with mascaras in particular proving popular. Consumers are now far more aware of the products they use around the house and in their cosmetic care routine, pointing to vast potential for green and natural products in the cosmetics industry.



Leading Industry Associations




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