Global Organic & Natural Toiletry Industry
Due to rising consumer awareness as to the potentially harmful effects of certain ingredients used in the manufacturing of cosmetics demand for natural toiletries continues to rise. According to research from MarketLine, more than 35% of consumers generally look for natural personal care products to avoid cosmetics that contain synthetic chemicals.
Cosmetics manufacturers are picking up on purchasing trends favoring natural cosmetics to better meet consumer demand. In 2010, close to 10% of new products on the market carried the paraben-free mark. Consumers also continue to opt for cosmetics free of other additives, with alcohol representing the top-ranking culprit for health conscious buyers.
As future demand for organic and natural beauty products is reliant on consumer awareness, manufacturers of these products will likely concentrate on marketing approaches that educate consumers as to the harm of certain additives and the benefits of opting to use natural cosmetics.