Global Sauna, Hammam & Spa Industry
The global health spa market is expected to exceed $77 billion by 2015, according to research from Global Industry Analysts. Factors fuelling market growth include nutrition and health trends, and advances in science and medicine. The increasingly fast pace of consumer lifestyles is leading to rising demand for relaxation services, including saunas, hammams and spas.
The industry is keeping up with newer marketing strategies to incorporate social networking sites and web-based marketing channels, reaching an ever-expanding consumer base. Promotional efforts are also taking into account other trends in the industry such as the growing number of men frequenting spas.