Global Massage & Relaxation Industry
The global massage and relaxation industry is benefiting from an expanding consumer base eager to de-stress from high-pressure jobs and busy home lives. Treatments are available in salons and spas, with massage proving to be the most popular treatment. The tourist industry is fuelling the global massage and relaxation industry, with high-end resorts offering a range of spa services. Clients can also opt for less-expensive massages in smaller local beauty salons.
The massage market segment encompasses not only tourist and relaxation clients but also gains business from physical therapy patients looking to rehabilitate after surgery or physical trauma, using massage to tone muscle and encourage movement and flexibility. Massage therapists work in both the private and public sectors through various facilities, including fitness centers, shopping malls, spas, hospitals and private offices. Massage therapists can also operate on a mobile basis, travelling to patient’s homes and workplaces.
The relaxation market segment encompasses activities undertaken in an effort to promote a general state of well being including yoga, pilates, meditation, outdoor activities, organic living and nutrition.