Global Fitness Industry
The global fitness industry continues to benefit from growing awareness of health issues and the importance of exercise in maintaining good health. Consumers of fitness services and products are aware that fitness can provide the necessary tools to optimize one’s health, improve quality of life and extend life span. Examples of fitness industry services and products include physical training equipment, fitness coaches and fitness tracking tools, allowing consumers to keep a close record of their progress and fitness goals.
Apart from growing demand among private consumers, the launch of corporate wellness programs also continue to fuel demand. Companies are paying more attention to employee health and investing in fitness solutions to improve well-being, which in turn boosts productivity, cuts down on absent days due to illness and promotes social interaction between employees. Demand for fitness solutions from individuals with busy work and home lives are catered for through technological innovation and a constantly widening array of exercise options.