World beauty salon and services key trends and strategies explained

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Global Beauty Salon Industry


The global beauty salon industry refers to both the retail of beauty products and provision of beauty services. Smaller scale independent beauty salons make up the main part of the industry. The industry primarily offers products and services such as manicures, pedicures, massages, skin care treatments (facials), makeup application, eyebrow/eyelash tinting, and waxing. Salons also regularly offer hairdressing services include cutting, styling, shampooing, permanents and coloring. Other specialty treatments are also available like tanning, non-medical hair restoration techniques and nail care.


Key Market Segments


  • The worldwide facial care industry recorded almost 5% expansion in 2010 to exceed $50 billion, according to research from MarketLine. The industry is expected to record 22% growth between 2010 and 2015 to surpass over $61 billion. The global facial care market is forecast to reach a volume of more than 8.5 billion units in 2015, representing 24% growth in five years. Asia-Pacific dominates the market in terms of value, at almost 50% of the overall global market. L’Oreal holds the market’s top spot, generating close to 14% of overall market value.


  • TechNavio predicts the world’s facial injectable industry will record almost 9% yearly growth between 2011 and 2015. The market has seen many new products launched on the market, with the main obstacle to growth involving dermal filler side effects.


  • The global hair care market is characterized by fragmentation, partly because larger companies do not have many advantages over smaller outfits, which can remain competitive through wise location selection or technical savvy. First Research underlines the high labor-intensive nature of the industry, whose services include hair coloring, haircutting, permanents and shampooing. Some hair salons also offer a range of other spa treatments and high demand for specialty treatments mean that they are not very lucrative. Retail sale of hair care products, however, are a central source of revenue for hair salons.


  • In densely populated areas and retail hubs with a high level of customer frequentation, franchised hair salons can prove very successful. Franchised salons can be operated by individual business owners or groups of investors. Each franchisee pays a fee to the franchise holder before beginning trading.



Regional Market Share


  • According to IBISWorld research, the US beauty salon industry encompasses almost 750,000 spas, beauty salons and barbershops. First Research estimates the combined yearly revenue generated by around 70,000 hair care salons to be in the region of $19 billion. Leading names in the industry include Sport Clips, Ratner Companies, Premier Salons and Regis Corporation. The US beauty salon industry is highly fragmented, with the 50 top companies totaling around 15% overall revenue. According to research figures from The International Spa Association, the US beauty salon industry includes almost 20,000 spas.


  • Europe’s facial care industry was worth $15 billion in 2010, according to MarketLine, with 4% yearly growth for the four preceding years. Sales of anti-agers represented the leading market segment in 2010, generating $2.5 billion in revenue and accounting for almost 17% of the overall market. Market growth is expected to slow to a rate of just over 3% yearly between 2010 and 2015 to reach $18 billion. 


  • China’s beauty market is growing due to strong demand from a growing base of middle-class consumers. The depilatories market segment was worth almost $9.5 million in 2009, having recorded over 5% yearly growth for the five preceding years, reports Datamonitor. Growth is expected to slow to a yearly rate of just over 4% to reach close to $12 million in 2014, with a volume of 4.5 million units. Beiersdorf occupies the top spot in this market segment, generating more than 23% of overall market revenue.


  • Datamonitor estimates China’s facial care market segment will record almost 9% yearly growth for the five-year period ending 2014, when it should reach close to $10.5 billion and a volume of more than 3 billion units. Anti agers represent the leading segment, accounting for almost 26% of the market in terms of value. Other moisturizers followed with more than 16% of the facial market, followed by cleaning wipes at over 15% market share. Procter & Gamble is the leading name in the market, with a 12% market share.



Market Outlook


The global beauty salon industry is expected to continue recording strong growth over the coming years, with consumers opting for shorter treatments such as manicure touch-ups and mini-facials. Though consumers are still visiting spas and salons despite the difficult economic climate, they are reducing their spending by choosing less-pricey services.


Market growth will be fuelled by innovative treatments and products like facial chemical peels, tanning, electrolysis and Botox. Demand for natural products will also be on the rise as consumers seek out safer beauty treatments.



Leading Industry Associations


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