Global Tanning Salon Industry
The global tanning salon industry is characterized by a high degree of fragmentation. Market share is not concentrated and leading outfits do not exercise much influence over the industry as a whole. The industry is highly competitive, with many non-traditional players –such as beauty salons, spas and health clubs – offering the same tanning services as tanning salons.
Indoor artificial tanning involves the use of tanning booths and tanning beds that give out UVA and UVB radiation in approximately a 9:1 ratio to give skin a tanned appearance. This cosmetic service is offered by a variety of operators including health spas, fitness centers, tanning locations, beauty parlors and hair salons.
Due to the competitive nature of the global tanning salon industry, there is an increasing degree of consolidation activity, with franchises dominating the market and tanning salon chains a common feature. Larger outfits are diversifying to offer a wider range of health, beauty and skin services to boost market share.