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Home and Office Goods Analysis & Statistics, February 2017 (p35)

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Ecover Belgium NV in Home Care (Belgium)

Ecover Belgium NV in Home Care (Belgium)

  • $ 131
  • Company report
  • February 2017
  • by Euromonitor International

Ecover Belgium NV is one of the most important manufacturers of ecological products operating within Belgian home care. The company gained strong popularity over the course of the review period thanks ...

  • Industries : Household Products
  • Countries : Belgium
Henkel Belgium NV in Home Care (Belgium)

Henkel Belgium NV in Home Care (Belgium)

  • $ 131
  • Company report
  • February 2017
  • by Euromonitor International

Henkel is set to continue focusing its efforts on developing a strategy based on sustainable development. The company is expected to focus on the further rationalisation of its concentrated detergents. ...

  • Industries : Household Products
  • Countries : Belgium
Procter & Gamble Benelux SA NV in Home Care (Belgium)

Procter & Gamble Benelux SA NV in Home Care (Belgium)

  • $ 131
  • Company report
  • February 2017
  • by Euromonitor International

In 2016, the manufacturer focused on improving its current products and formulas instead of launching new products. Procter & Gamble Benelux SA NV is expected to present new innovative launches in 2017. ...

  • Industries : Household Products
  • Countries : Benelux
Eres Sapoli NV SA in Home Care (Belgium)

Eres Sapoli NV SA in Home Care (Belgium)

  • $ 131
  • Company report
  • February 2017
  • by Euromonitor International

Eres Sapoli NV SA wants to improve its position as a leading player of specific surface care and polishes products. Euromonitor International Local Company Profiles are a concise set of briefings detailing ...

  • Industries : Household Products
  • Countries : Belgium
McBride NV in Home Care (Belgium)

McBride NV in Home Care (Belgium)

  • $ 131
  • Company report
  • February 2017
  • by Euromonitor International

McBride’s strategy is to become the leading high quality private label home care manufacturer in Belgium. Indeed, it is currently carrying out what it calls a transformation programme to help it become ...

  • Industries : Household Products
  • Countries : Belgium
Abu Dawood Industrial Co in Home Care (Saudi Arabia)

Abu Dawood Industrial Co in Home Care (Saudi Arabia)

  • $ 131
  • Company report
  • February 2017
  • by Euromonitor International

Abu Dawood Industrial Co seeks to further grow its value share within home care in Saudi Arabia through expanding the range of products within its portfolio. At one end, it aims to invest significantly ...

  • Industries : Household Products
  • Countries : Saudi Arabia
Saudi Industrial Detergents Co (Sidco) in Home Care (Saudi Arabia)

Saudi Industrial Detergents Co (Sidco) in Home Care (Saudi Arabia)

  • $ 131
  • Company report
  • February 2017
  • by Euromonitor International

Sidco is attempting to make its presence felt in fiercely competitive home care, largely occupied by multinationals. It aims to do so by targeting the middle- to lower-class segment of the population by ...

  • Industries : Household Products
  • Countries : Saudi Arabia
Arabian Trading Supplies in Home Care (Saudi Arabia)

Arabian Trading Supplies in Home Care (Saudi Arabia)

  • $ 131
  • Company report
  • February 2017
  • by Euromonitor International

Arabian Trading Supplies (ATS) aims to extend its products in home care in Saudi Arabia through the marketing and distribution of Reckitt Benckiser products. It focuses on growing by increasing advertising ...

  • Industries : Household Products
  • Countries : Saudi Arabia
Modern Industries Co in Home Care (Saudi Arabia)

Modern Industries Co in Home Care (Saudi Arabia)

  • $ 131
  • Company report
  • February 2017
  • by Euromonitor International

Modern Industries Co aims to capture more of Saudi Arabian home care by adding a wider variety of products, benefiting from the exclusive distribution licence for selling Procter & Gamble products. It ...

  • Industries : Household Products
  • Countries : Saudi Arabia
Albus ad in Home Care (Serbia)

Albus ad in Home Care (Serbia)

  • $ 131
  • Company report
  • February 2017
  • by Euromonitor International

Given that the economic crisis hampered its ability to invest in expansion and new product development during the review period, the short-term strategy of Albus is to focus on maintaining the competitive ...

  • Industries : Household Products
  • Countries : Serbia, Poland
Henkel Ukraine TOV in Home Care (Ukraine)

Henkel Ukraine TOV in Home Care (Ukraine)

  • $ 131
  • Company report
  • February 2017
  • by Euromonitor International

Henkel is expected to continue to concentrate its efforts on developing a strategy based on sustainable development, as initiated by Henkel’s US subsidiary. The company should also continue to focus ...

  • Countries : Ukraine
Procter & Gamble Ukraine in Home Care (Ukraine)

Procter & Gamble Ukraine in Home Care (Ukraine)

  • $ 131
  • Company report
  • February 2017
  • by Euromonitor International

Procter & Gamble Ukraine continued to deliver quality brands in home care in Ukraine in 2016. Continuous innovations and constant product launches combined with an efficient marketing campaign explain ...

  • Countries : Ukraine
Pirana SP TOV in Home Care (Ukraine)

Pirana SP TOV in Home Care (Ukraine)

  • $ 131
  • Company report
  • February 2017
  • by Euromonitor International

The company is focusing on enlarging its product range, increasing the number of companies that order manufacturing of private label by Pirana and widening its distribution network, which sells the company’s ...

  • Countries : Ukraine
Beohemija doo in Home Care (Serbia)

Beohemija doo in Home Care (Serbia)

  • $ 131
  • Company report
  • February 2017
  • by Euromonitor International

Beohemija will continue to expand its product portfolio over the forecast period in an effort to strengthen its competitive position in Serbian home care. Unlike many domestic players in this market, Beohemija ...

  • Industries : Household Products
  • Countries : Serbia
Simchem doo in Home Care (Serbia)

Simchem doo in Home Care (Serbia)

  • $ 131
  • Company report
  • February 2017
  • by Euromonitor International

The economic crisis prevented Simchem from investing in the development of new products during the review period. As of 2016, its short-term strategy was to focus on the immediate survival of its established ...

  • Countries : Serbia
Unilever Chile HPC Ltda in Home Care (Chile)

Unilever Chile HPC Ltda in Home Care (Chile)

  • $ 131
  • Company report
  • February 2017
  • by Euromonitor International

After decades of operating in Chile, Unilever Chile HPC has become the dominant player across various industries in the country and is today the undisputed leader in home care and beauty and personal care. ...

  • Countries : Chile
Clorox Chile SA in Home Care (Chile)

Clorox Chile SA in Home Care (Chile)

  • $ 131
  • Company report
  • February 2017
  • by Euromonitor International

Clorox Chile’s main focus is to maintain its dominant position within bleach, where it accounted for some 82% of value sales in 2016, whilst continuing to attempt to expand into other categories, such ...

  • Industries : Household Products
  • Countries : Chile
SC Johnson & Son Chile Ltda in Home Care (Chile)

SC Johnson & Son Chile Ltda in Home Care (Chile)

  • $ 131
  • Company report
  • February 2017
  • by Euromonitor International

SC Johnson & Son Chile is the second most important home care company in Chile and continues to expand and grow. The company is present in various home care categories and its products are increasingly ...

  • Industries : Household Products
  • Countries : Chile
Rozetka TOV in Home Care (Ukraine)

Rozetka TOV in Home Care (Ukraine)

  • $ 131
  • Company report
  • February 2017
  • by Euromonitor International

Rozetka TOV (Rozetka.ua) is the largest internet retailer in Ukraine. Started as a consumer electronics and appliances retailer, in 2015 Rozetka.ua launched retailing of home care. The company’s goal ...

  • Countries : Ukraine
Sirena GK in Home Care (Ukraine)

Sirena GK in Home Care (Ukraine)

  • $ 131
  • Company report
  • February 2017
  • by Euromonitor International

Sirena GK focuses on increasing availability of its products on the market. At the moment, the company collaborates with a few chains of modern traditional retailers but over the forecast period it aims ...

  • Industries : Household Products
  • Countries : Ukraine, Poland
Procter & Gamble Ltda in Home Care (Chile)

Procter & Gamble Ltda in Home Care (Chile)

  • $ 131
  • Company report
  • February 2017
  • by Euromonitor International

The main strategy of Procter & Gamble is to invest in research and development as well as marketing and promotion. The company is aware of the mature nature of the area it is operating in, with its main ...

  • Countries : Chile
Empresas Demaria SA in Home Care (Chile)

Empresas Demaria SA in Home Care (Chile)

  • $ 131
  • Company report
  • February 2017
  • by Euromonitor International

During the review period, Demaria merged with Cia Manufacturera de Aconcagua to form Empresas Demaria. As part of this process, Demaria – under its new name Empresas Demaria – acquired the strongly ...

  • Countries : Chile
Reckitt Benckiser Inc in Home Care (USA)

Reckitt Benckiser Inc in Home Care (USA)

  • $ 131
  • Company report
  • January 2017
  • by Euromonitor International

Reckitt Benckiser is a major home care player in the US. The company, which shortened its name to RB, is concentrating on a cluster of what it calls power brands, which includes Vanish. This strategy entails ...

  • Industries : Household Products
  • Countries : United States
SC Johnson & Son Inc in Home Care (USA)

SC Johnson & Son Inc in Home Care (USA)

  • $ 131
  • Company report
  • January 2017
  • by Euromonitor International

SC Johnson & Son aims to maintain its leading share by focusing on its core brands. The company is investing in innovation and co-branding in order to capitalise on existing consumer brand recognition ...

  • Industries : Household Products
  • Countries : United States
Clorox Co, The in Home Care (USA)

Clorox Co, The in Home Care (USA)

  • $ 131
  • Company report
  • January 2017
  • by Euromonitor International

Clorox’s strategic plan aims for category expansion via existing brands. The US market remains a priority in 2017, with strong spending on advertising and trade promotion. An anticipated unfavourable ...

  • Industries : Household Products
  • Countries : United States
Procter & Gamble Co, The in Home Care (USA)

Procter & Gamble Co, The in Home Care (USA)

  • $ 131
  • Company report
  • January 2017
  • by Euromonitor International

Procter & Gamble continues to slash costs to achieve greater efficiency, with it removing brands with slower growth rates and weaker profits in order to focus on its core business. Euromonitor International ...

  • Industries : Household Products
  • Countries : United States
Sun Products Corp, The in Home Care (USA)

Sun Products Corp, The in Home Care (USA)

  • $ 131
  • Company report
  • January 2017
  • by Euromonitor International

September 2016 marked the completion of Henkel’s USD3.6 billion acquisition of Sun Products from Vestar Capital Partners. The acquisition of Sun’s portfolio of household name brands, such as All, Sun, ...

  • Industries : Household Products
  • Countries : United States, North America, Poland
Nevskaya Kosmetika OAO in Home Care (Russia)

Nevskaya Kosmetika OAO in Home Care (Russia)

  • $ 131
  • Company report
  • January 2017
  • by Euromonitor International

Nevskaya Kosmetika was one of the fastest growing companies in 2015 with some slowdown in 2016, due to a worse than anticipated performance of its key brand Ushasty Nyan. It was expected that this brand ...

  • Industries : Household Products
  • Countries : Russian Federation
Nefis Cosmetics OAO in Home Care (Russia)

Nefis Cosmetics OAO in Home Care (Russia)

  • $ 131
  • Company report
  • January 2017
  • by Euromonitor International

The company gained the most value share in overall home care in 2016, being particularly strong in laundry care and dishwashing. Euromonitor International Local Company Profiles are a concise set of briefings ...

  • Industries : Household Products
  • Countries : Russian Federation
LG Household & Health Care Ltd in Home Care (South Korea)

LG Household & Health Care Ltd in Home Care (South Korea)

  • $ 131
  • Company report
  • January 2017
  • by Euromonitor International

LG Household & Health Care Ltd is a leading company in all of its business areas, including home care, where it maintained the market lead in South Korea throughout the review period. As evidenced by the ...

  • Industries : Household Products
  • Countries : South Korea

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