Home and Office Goods Analysis & Statistics, March 2015 (p58)

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Air Care in Chile

Air Care in Chile

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

The continued growth in air care value sales in 2014 continued a steady trend seen in recent years. Even though air care products are not traditionally considered an essential part of household market ...

  • Industries : Household Products
  • Countries : Chile
Air Care in Sweden

Air Care in Sweden

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

The launch of new scents continues to offer manufacturers a cost-effective means of generating consumer curiosity and interest in their brands. An example of this in 2014 was the launch of Glade Sparkling ...

  • Industries : Household Products
Air Care in Estonia

Air Care in Estonia

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Air care continued to develop in 2014. Good competition among leading players led to the introduction of new and innovative solutions. In addition, despite the moderate economic performance, consumers ...

  • Industries : Household Products
  • Countries : Estonia
Air Care in Pakistan

Air Care in Pakistan

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Air care in Pakistan continues to grow as lifestyles and tastes of consumers evolve. The air care category is recognised by ‘Airwick’ brand which holds a 47% share in 2014 and other brands have pleasing ...

  • Industries : Household Products
  • Countries : Pakistan
Surface Care in Canada

Surface Care in Canada

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Surface care posted a lacklustre performance in 2014, with modest 1% growth in current value sales fuelled by a general increase in the population and a shift to higher-end brand extensions. Canadians ...

  • Industries : Household Products
  • Countries : Canada
Dishwashing in Spain

Dishwashing in Spain

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Macroeconomic indicators improved in Spain during 2014 after a period of strong crisis. This improvement motivated consumers to take into account added value rather than only price at the moment of selecting ...

  • Industries : Major Appliance
  • Countries : South Africa, Saudi Arabia, Spain
Dishwashing in Turkey

Dishwashing in Turkey

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Despite the fact that the penetration rate of dishwashers is relatively high in Turkey, hand dishwashing remains very common due to the widely held consumer perception that there are certain stains which ...

  • Industries : Major Appliance
Surface Care in Kenya

Surface Care in Kenya

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Sales of surface care continue to be hindered by the widespread usage of bleach, standard powder detergents and bar detergents for cleaning homes. These alternatives are lower in prices, have a strong ...

  • Industries : Household Products
  • Countries : Kenya
Surface Care in Pakistan

Surface Care in Pakistan

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Surface care products are mainly targeted at consumers living in urban areas. Generally, these consumers have floor tiles, furnished kitchens and expensive glass windows that require special products fo ...

  • Industries : Household Products
  • Countries : Pakistan
Dishwashing in Serbia

Dishwashing in Serbia

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Private label brands within dishwashing started to occupy a notable value market share only in 2010, but this share grew quickly ever since. In 2014, private label brands accounted for 8% of retail value ...

  • Industries : Major Appliance
Dishwashing in Pakistan

Dishwashing in Pakistan

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

The category is dominated by two brands: Max by Colgate-Palmolive and Vim by Unilever Pakistan. Max has been present longer than Vim has and thus enjoys a leadership position. Both companies have been ...

  • Industries : Major Appliance
  • Countries : Pakistan
Toilet Care in Kenya

Toilet Care in Kenya

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Toilet care benefited from an expanding mid-income group in Kenya during the review period and from a rise in the household penetration of flush toilets. While the majority of households continue to lack ...

  • Industries : Houseware
  • Countries : Kenya
Dishwashing in Estonia

Dishwashing in Estonia

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Dishwashing continued its overall moderate growth in 2014. Automatic dishwashing products saw notable improvement, but the larger hand dishwashing faced maturity and saw slower growth. Automatic dishwashing ...

  • Industries : Major Appliance
  • Countries : Estonia
Dishwashing in Lithuania

Dishwashing in Lithuania

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Improving economic conditions in Lithuania along with increased disposable income has benefited dishwashing. People accept the need to pay more for higher-quality dishwashing. Also, greater income levels ...

  • Industries : Major Appliance
  • Countries : Lithuania
Polishes in Sweden

Polishes in Sweden

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Polishes saw a value sales decline in 2014 as consumer demand for polishes, with the exception of shoe polishes, is falling and weakening. This is due to the fact consumers are increasingly purchasing ...

  • Industries : Household Products
  • Countries : Poland
Polishes in Croatia

Polishes in Croatia

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Polishes continued to be dominated by furniture polish in retail value sales, accounting for a 52% share in 2014. This is clearly the result of the leading furniture polish brand, Pronto, being advertised ...

  • Industries : Household Products
  • Countries : Poland
Dishwashing in Sweden

Dishwashing in Sweden

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Despite growing dishwasher sales, volume sales of dishwashers grew by 3% to 263,500 units in 2014, hand dishwashing remains commonplace. This can be attributed to the increasing number of single households ...

  • Industries : Major Appliance
  • Countries : Sweden
Surface Care in Morocco

Surface Care in Morocco

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

In 2014, surface care recorded growth of 5% in volume terms while it grew at 7% in current value terms in Morocco. This growth is mainly fuelled by the rising purchasing power of the urban population. ...

  • Industries : Household Products
  • Countries : South Africa, Saudi Arabia, Morocco, Africa
Toilet Care in Israel

Toilet Care in Israel

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Innovation in rim blocks was the strongest driver of growth in toilet care in 2014. Before 2013, Henkel Soad was not a player in toilet care. After introducing three new innovative rim blocks, it reached ...

  • Industries : Houseware
  • Countries : Israel
Polishes in Pakistan

Polishes in Pakistan

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Shoe polish continues to be the dominant category in polishes in Pakistan. The growth of polishes has lost momentum as existing brands have been inactive in advertising their products. The lack of advertising ...

  • Industries : Household Products
  • Countries : Poland
Toilet Care in Estonia

Toilet Care in Estonia

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Toilet care saw continual healthy growth in 2014. Improvement in consumption was supported by increasing living standards. Consumers preferred convenience and quality although increasing health awareness ...

  • Industries : Houseware
  • Countries : Estonia
Toilet Care in Pakistan

Toilet Care in Pakistan

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Toilet care companies were very active in advertising their products during 2014. Companies continued to try to convince consumers to switch to branded products instead of using ineffective alternate products ...

  • Industries : Houseware
  • Countries : Pakistan
Surface Care in Lithuania

Surface Care in Lithuania

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Multipurpose products are in strong demand in Lithuanian surface care, with multipurpose cleaners accounting for 56% of total retail value sales in 2014. Due to their high functionality and easy-to-use ...

  • Industries : Household Products
  • Countries : Lithuania
Polishes in Morocco

Polishes in Morocco

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

In 2014, polishes recorded growth of 4% in volume terms and 7% in value. Even though the majority of low income consumers stick to cheaper cleaning alternatives, like bleach, a large number of middle- ...

  • Industries : Household Products
  • Countries : Poland
Toilet Care in Canada

Toilet Care in Canada

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Toilet care remained relatively flat in 2014, with retail value increasing by a modest 1% in current terms against a decline in volume. A significant element in the category’s lacklustre performance ...

  • Industries : Houseware
  • Countries : Canada
Air Care in Morocco

Air Care in Morocco

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Air care in Morocco grew at 5% in volume terms and 8% in value terms in 2014. Nonetheless, the performance of the category is widely dependent on cultural habits. Hospitality and entertaining guests at ...

  • Industries : Household Products
  • Countries : Morocco
Air Care in Israel

Air Care in Israel

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Electric air fresheners is driving growth within air care. It saw the fastest growth throughout the review period, and has been the most successful category in terms of innovation. This is the result of ...

  • Industries : Household Products
Surface Care in Estonia

Surface Care in Estonia

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Surface care experienced strong growth in 2014, supported by consumers’ increased spending power and better awareness of using more products targeted for a specific task instead of multi-purpose products. ...

  • Industries : Household Products
  • Countries : Estonia
Polishes in Peru

Polishes in Peru

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Floor polish recorded the fastest current value sales growth of 8% in 2014 to account for a 69% share. This type of polish benefits from the presence of several companies, which carrying a good range of ...

  • Industries : Household Products
  • Countries : Poland, South Africa, Saudi Arabia
Dishwashing in Kenya

Dishwashing in Kenya

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Dishwashing benefited strongly from urbanisation and a growing focus on hygiene in Kenya during the review period. Sales notably benefited from the government's hygiene education campaigns and from Kronex's ...

  • Industries : Major Appliance
  • Countries : Kenya

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