Home and Office Goods Analysis & Statistics, March 2015 (p58)

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Air Care in Chile

Air Care in Chile

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

The continued growth in air care value sales in 2014 continued a steady trend seen in recent years. Even though air care products are not traditionally considered an essential part of household market ...

  • Industries : Household Products
  • Countries : Chile
Surface Care in Canada

Surface Care in Canada

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Surface care posted a lacklustre performance in 2014, with modest 1% growth in current value sales fuelled by a general increase in the population and a shift to higher-end brand extensions. Canadians ...

  • Industries : Household Products
  • Countries : Canada
Surface Care in Latvia

Surface Care in Latvia

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Improving purchasing power and higher real disposable incomes resulted in a strong value growth rate within surface care products during 2014 in Latvia. Latvian consumers were willing to spend more money ...

  • Industries : Household Products
  • Countries : Latvia
Air Care in Tunisia

Air Care in Tunisia

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Air care remained a dynamic category in Tunisia in 2014, with a positive increase in retail value sales. This was driven by the growing competition presented by international players such as The Procte ...

  • Industries : Household Products
  • Countries : Tunisia
Dishwashing in Turkey

Dishwashing in Turkey

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Despite the fact that the penetration rate of dishwashers is relatively high in Turkey, hand dishwashing remains very common due to the widely held consumer perception that there are certain stains which ...

  • Industries : Caring Services, Medical Facility
  • Countries : Turkey
Surface Care in Kenya

Surface Care in Kenya

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Sales of surface care continue to be hindered by the widespread usage of bleach, standard powder detergents and bar detergents for cleaning homes. These alternatives are lower in prices, have a strong ...

  • Industries : Household Products
  • Countries : Kenya
Bleach in Greece

Bleach in Greece

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Despite maturity and no innovation, bleach proved to be a recession-proof category. Bleach continued to have commodity status in Greece and was regarded as synonymous with hygiene. With its very low selling ...

  • Industries : Household Products
  • Countries : Greece
Toilet Care in Tunisia

Toilet Care in Tunisia

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Using bleach instead of toilet care products is very common in Tunisia. The popularity of this cleaning method is due to the general belief that it is as effective when compared to toilet care products. ...

  • Industries : Houseware
  • Countries : Tunisia
Dishwashing in Estonia

Dishwashing in Estonia

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Dishwashing continued its overall moderate growth in 2014. Automatic dishwashing products saw notable improvement, but the larger hand dishwashing faced maturity and saw slower growth. Automatic dishwashing ...

  • Industries : Major Appliance
  • Countries : Estonia
Air Care in Slovenia

Air Care in Slovenia

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

In Slovenia, air care products are relatively popular and many consumers decide to use them to make their homes more cosy and oases of relaxation, to which they retreat after the workday during ever more ...

  • Industries : Household Products
  • Countries : Slovenia
Air Care in Turkey

Air Care in Turkey

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Procter & Gamble entered air care in Turkey during 2014 with a very aggressive marketing strategy to support its newly launched brand Febreze. Febreze products have become widely available in many retail ...

  • Industries : Household Products
  • Countries : Turkey
Surface Care in Chile

Surface Care in Chile

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Increased purchasing power, especially of women, and products and packaging specially formulated to help consumers reduce the time they spend on household chores, are driving growth for products such as ...

  • Industries : Household Products
  • Countries : Chile
Toilet Care in Serbia

Toilet Care in Serbia

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Henkel Srbija doo remained the leader in toilet care but continued to lose share in 2014. Its share declined in each year of the review period. The main reason for this is greater investment in marketing ...

  • Industries : Houseware
  • Countries : Serbia
Dishwashing in Tunisia

Dishwashing in Tunisia

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Automatic dishwashing is affordable only for high-income consumers. Hand dishwashing remains the most common method of washing dishes because this product type is available in a range of retail channels ...

  • Industries : Major Appliance
  • Countries : Tunisia
Dishwashing in Latvia

Dishwashing in Latvia

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Dishwashing experienced strong growth in 2014, caused by a rapid increase for automatic dishwashing products, as more and more people decided to purchase dishwashers for their homes. Since the lifestyle ...

  • Industries : Major Appliance
  • Countries : Latvia
Polishes in Slovenia

Polishes in Slovenia

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

On account of the adverse economic situation in Slovenia and the consequential low disposable incomes among consumers, polishes experienced another sales decline in volume terms in 2014 as consumers became ...

  • Industries : Household Products
  • Countries : Slovenia
Air Care in Serbia

Air Care in Serbia

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Categories that appeared in 2009 (liquid air fresheners) and 2011 (other air care) posted the best results in 2014. These categories were novelties in air care and have convenience and marketing support ...

  • Industries : Household Products
  • Countries : Serbia
Air Care in Greece

Air Care in Greece

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

In view of the ongoing recession and shrinking disposable incomes Greeks began to rationalise their purchases and this took its toll on air care in 2014, which was amongst the most affected categories ...

  • Industries : Household Products
  • Countries : Greece, South Africa, Saudi Arabia
Dishwashing in Israel

Dishwashing in Israel

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Dishwasher owners are moving towards more innovative and more expensive automatic dishwashing products, as their main motivation is convenience and ease of use. Consumers who hand wash their dishes are ...

  • Industries : Caring Services
  • Countries : Israel
Air Care in Israel

Air Care in Israel

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Electric air fresheners is driving growth within air care. It saw the fastest growth throughout the review period, and has been the most successful category in terms of innovation. This is the result of ...

  • Industries : Household Products
  • Countries : Israel
Bleach in Tunisia

Bleach in Tunisia

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Bleach continued to see healthy value growth in 2014, posting a rise of 6%. This was due to several factors, such as an increase in the number of manufacturers. Moreover, low-cost bleach is widely available ...

  • Industries : Household Products
  • Countries : Tunisia
Air Care in Peru

Air Care in Peru

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Air care is perceived as a non-essential product type in Peru, therefore, the core demand is derived by high- and high-middle-income households. Moreover, given the modest GDP growth recorded by Peru in ...

  • Industries : Household Products
  • Countries : Peru, South Africa, Saudi Arabia
Surface Care in Spain

Surface Care in Spain

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

During 2014, the economic crisis continued affecting the purchasing power of Spaniards who became more careful and conscious when buying. The rationalisation of their choices as a way to save money and ...

  • Industries : Household Products
  • Countries : Spain, South Africa, Saudi Arabia
Bleach in Chile

Bleach in Chile

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Value-added products and handy value-added packaging were the main strategies stimulating growth in 2014. Manufacturers turned to new scents, more trigger format packaging and new concentrated formulations ...

  • Industries : Household Products
  • Countries : Chile
Toilet Care in Turkey

Toilet Care in Turkey

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Turkish consumers traditionally pay the utmost care to the cleanliness of their toilets and this means that the majority of Turkish households clean their toilets approximately six times per week, according ...

  • Industries : Caring Services
  • Countries : Turkey
Surface Care in Greece

Surface Care in Greece

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Concentrated products were the focus of new developments in surface care in 2014, with manufacturers introducing products that promised advanced efficiency with a smaller amount of product. Consumers though ...

  • Industries : Household Products
  • Countries : South Africa, Saudi Arabia, Greece
Air Care in Spain

Air Care in Spain

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

During 2014, the popularity of air care continued to increase among Spanish consumers. This motivated manufacturers to introduce new fragrances and formats that would satisfy consumer demand for attractive ...

  • Industries : Household Products
  • Countries : Spain
Surface Care in Croatia

Surface Care in Croatia

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

The return to retail volume and current value sales growth in 2013 was continued in 2014, even though household disposable incomes have not yet started to increase. Retail volume sales increased faste ...

  • Industries : Household Products
  • Countries : Croatia
Air Care in Canada

Air Care in Canada

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

After several years of moderate performance, retail sales of air care products declined in 2014 as consumer tastes shifted and concerns over air quality aligned with general health and wellness trends. ...

  • Industries : Household Products
  • Countries : Canada
Dishwashing in Kenya

Dishwashing in Kenya

  • $ 898
  • Industry report
  • March 2015
  • by Euromonitor International

Dishwashing benefited strongly from urbanisation and a growing focus on hygiene in Kenya during the review period. Sales notably benefited from the government's hygiene education campaigns and from Kronex's ...

  • Industries : Major Appliance
  • Countries : Kenya

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