Global Office Supplies & Stationery Industry
The worldwide office services and supplies industry recorded more than 3% growth in 2010 year-on-year to reach almost $191 million, reports MarketLine. It is expected to expand by more than 16% over the five-year period ending 2015 to reach almost $222 million. Paper-based products represent the leading segment of the global office services and supplies industry, holding more than 45% of the overall market in terms of value.
Key Segments
- The worldwide office writing and marking instrument market is expected to reach almost $22 billion by 2017, according to research from Global Industry Analysts. Product innovation will prove key in encouraging growth in established markets where consumers will demand a wide range of products. In developing markets, growth will be fuelled by rising population, effective pricing, demand for good quality writing materials and higher literacy rates. The Middle East, Latin America and Asia-Pacific are forecast to record the fastest rate of growth over the coming years.
- The worldwide printer market is forecast to record a yearly growth rate of almost 5% between 2011 and 2015, reports TechNavio. Market expansion will be driven by rising demand for all-in-one printers. There is a growing trend toward printers with customized capabilities. Globally, online business transactions may prove an obstacle to market growth.
- The worldwide market for large format printers (LFP) is forecast to record yearly growth of almost 6% between 2011 and 2016, when it is expected to total almost $13 billion, according to research from Markets and Markets. The market will be influenced by textile printing and outdoor advertisement. Ink type and application are the two leading segments in the LFP market. Activity in the advertising sector is rising as companies concentrate their efforts on promotional activities to expand their consumer base. The LFP market was hit by the economic recession; however, with financial recovery, and increased business and advertising activity, the market is making a comeback. Also helping drive the market is demand from small and medium-sized companies that require large-format outdoor printing products like billboards, non-digital signage and banners. Asia Pacific is the leading contributor in the large format printer market, competing with North America and likely to outpace the latter over the next five-year period. Asia Pacific also leads the textile industry, dominating the global textile printer market.
Regional Market Share
- India’s printer market can be characterized by intense competition, and is currently recording a steady rate of growth, according to research from Netscribes. Market expansion is fuelled by a high number of small and medium–sized businesses, investing a high percentage of revenue in computational spending. Other factors driving the market include enterprise mobility, a large PC base, falling prices and high content generation. India’s printer market is witnessing greater adoption of cloud printing, managed printing services, green printing and inkjet multifunction devices.
- India’s stationery market is fuelled by industrial growth and expansion in the education sector, reports Netscribes. State initiatives to improve education through dedicated schemes are contributing to growth in this sector. Other factors positively influencing the market include rising literacy rates, greater organized retailing and increasing income levels. International companies continue to establish facilities in India, with domestic companies expanding on the back of positive market outlook. Growth in the country’s industrial sector will drive demand for office stationery products. Possible obstacles to market growth involve a strict taxation system and the availability of cheap products.
- In China, exports of writing instruments surpassed $767 million in the first half of 2011, remaining under 1% year-on-year growth, reports Global Sources. The EU, Asia-Pacific and North America accounted for almost 35% of revenue combined. Challenges to market growth include rising labor costs and swelling material prices.
- France’s office services and supplies market grew at a yearly rate of less than 1% for the four-year period ending 2010 to exceed $6.5 billion, reports MarketLine. Market growth is expected to accelerate to a yearly rate of almost 1.5% between 2010 and 2015 to exceed $7 billion. Paper-based products represented the most lucrative market segment, generating close to $2.5 billion in 2010, accounting for more than 35% of the overall market.
- The US office services and supplies market recorded almost 1.5% yearly growth over the four-year period ending 2010 to exceed $85 billion, reports MarketLine. The market should expand at a yearly rate of growth of almost 3% between 2010 and 2015, when it is forecast to total almost $97 billion. Paper-based products have represented the most lucrative market segment over the past years, generating more than $40 billion, or 47% of the overall market.
Market Outlook
The global office services and supplies market continues to benefit from economic recovery, fuelling demand for products such as stationery and printers. Government focus on education programs will also boost demand for writing supplies over the coming years.
Leading Industry Associations
- Independent Office Products and Furniture Dealers Association www.iopfda.org
- Boss Federation (UK) www.bossfederation.com
- Canadian Office Products Association www.copa.ca
- Business Solutions Association www.opwa.org
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