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Home Goods Analysis & Statistics in Europe Countries, January 2016 (p20)

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Dishwashing in Belarus

Dishwashing in Belarus

  • $ 992
  • Industry report
  • January 2016
  • by Euromonitor International

Dishwashing registered negative retail volume growth of 19% in negative current retail value growth of 3% in 2015. This was because the main trend in 2015 was towards trading down. Due to the difficult ...

  • Industries : Major Appliance
  • Countries : Belarus
Surface Care in Latvia

Surface Care in Latvia

  • $ 992
  • Industry report
  • January 2016
  • by Euromonitor International

Following the trend in other home care categories, greater consumer interest in ecological (eco) products was observed also in surface care categories in 2015. Wider availability of eco-friendly products ...

  • Industries : Household Products
  • Countries : Latvia
Home Care in Lithuania

Home Care in Lithuania

  • $ 2 635
  • Industry report
  • January 2016
  • by Euromonitor International

The growing economy aligned with improving standards of living during the course of the review period benefited all categories of home care in Lithuania, as people were gradually returning to their pre-crisis ...

  • Industries : Household Products
  • Countries : Lithuania
Air Care in Norway

Air Care in Norway

  • $ 992
  • Industry report
  • January 2016
  • by Euromonitor International

Product diversity was a key factor in the growth of sales in air care in Norway in 2015. Manufacturers of brands such as Glade and Air Wick continued to release new scents across their product ranges. ...

  • Industries : Household Products
  • Countries : Norway
Surface Care in Belarus

Surface Care in Belarus

  • $ 992
  • Industry report
  • January 2016
  • by Euromonitor International

In 2015, due to economic uncertainty, surface care declined by 3% in current retail value terms and by 16% in retail volume terms. The majority of Belarusian consumers remained cautious about spending. ...

  • Industries : Household Products
  • Countries : Belarus
Polishes in Greece

Polishes in Greece

  • $ 992
  • Industry report
  • January 2016
  • by Euromonitor International

Sales of polishes registered a double-digit decline for another consecutive year. In 2015, value and volume sales declined by 18% each, in line with the respective review period CAGRs. Changes in consume ...

  • Industries : Household Products
  • Countries : Greece
Toilet Care in Norway

Toilet Care in Norway

  • $ 992
  • Industry report
  • January 2016
  • by Euromonitor International

Scent became one of the most important factors driving sales of products in toilet care in Norway over the review period and this was even more evident in 2015. Aside from the basic cleaning job that products ...

  • Industries : Houseware
  • Countries : Norway
Irons in Sweden

Irons in Sweden

  • $ 992
  • Industry report
  • January 2016
  • by Euromonitor International

Convenience continued to be a strong guidance for the demand and product development of irons manufacturers in Sweden during 2015. Swedes tend to regard ironing as a tedious task and manufacturers try ...

  • Industries : Major Appliance
  • Countries : Sweden
Toilet Care in Lithuania

Toilet Care in Lithuania

  • $ 992
  • Industry report
  • January 2016
  • by Euromonitor International

Toilet hygiene is becoming increasingly important in Lithuanian households with people using various types of toilet care products to achieve the best result. The emerging trend benefits small categories ...

  • Industries : Houseware
  • Countries : Lithuania
Saponia dd in Home Care (Croatia)

Saponia dd in Home Care (Croatia)

  • $ 143
  • Industry report
  • January 2016
  • by Euromonitor International

After having recently become the overall market leader in Croatian home care, over the forecast period Saponia will continue to increase its focus on exports, particularly to neighbouring countries. Exports ...

  • Industries : Household Products
  • Countries : Croatia
Polishes in Azerbaijan

Polishes in Azerbaijan

  • $ 992
  • Industry report
  • January 2016
  • by Euromonitor International

The most important trend in polishes is consumers’ desire to have clean and well-polished shoes. Even children usually have shoe polish sponges in their school bags. Azerbaijanis like fashion and purchase ...

  • Industries : Household Products
  • Countries : Azerbaijan, Poland
Unilever Magyarország Kft in Home Care (Hungary)

Unilever Magyarország Kft in Home Care (Hungary)

  • $ 143
  • Industry report
  • January 2016
  • by Euromonitor International

Unilever Magyarország Kft aims to strengthen its position in home care to make people feel better and more contented in their everyday lives. The company therefore develops more effective and convenient ...

  • Industries : Household Products
  • Countries : Hungary
Polishes in Croatia

Polishes in Croatia

  • $ 992
  • Industry report
  • January 2016
  • by Euromonitor International

Furniture polish remained the dominant polishes category in Croatia in current value sales terms in 2015 with an overall share of 52%. This was due to intensive advertising support for leading furniture ...

  • Industries : Household Products
  • Countries : Croatia
Dishwashing in Croatia

Dishwashing in Croatia

  • $ 992
  • Industry report
  • January 2016
  • by Euromonitor International

Despite recent improvements in the household penetration of dishwashers and growing consumer appreciation for the benefits of such devices, hand dishwashing remained the dominant dishwashing category in ...

  • Industries : Major Appliance
  • Countries : Croatia
Labud dd in Home Care (Croatia)

Labud dd in Home Care (Croatia)

  • $ 143
  • Industry report
  • January 2016
  • by Euromonitor International

2015 saw Labud come under new management following its acquisition by another local player, Meteor dd. The company will now work to capitalise on the synergy that should be achieved via this coming togethe ...

  • Industries : Household Products
  • Countries : Croatia
Bleach in Croatia

Bleach in Croatia

  • $ 992
  • Industry report
  • January 2016
  • by Euromonitor International

Croatian consumers tend not to be overly concerned about the environmental impact of products containing chlorine. Bleach, known locally as “Varikina”, is purchased specifically because its chlorine ...

  • Industries : Household Products
  • Countries : Croatia
Dishwashing in Estonia

Dishwashing in Estonia

  • $ 992
  • Industry report
  • January 2016
  • by Euromonitor International

Automatic dishwashing is benefiting strongly from a surge in the household penetration of dishwashers in Estonia. This is linked to rising disposable income levels and busier lifestyles, particularly in ...

  • Industries : Major Appliance
  • Countries : Estonia
Toilet Care in Latvia

Toilet Care in Latvia

  • $ 992
  • Industry report
  • January 2016
  • by Euromonitor International

Toilet care benefited from the growth of consumer incomes and consumer interest in improving their living standards, which they had postponed during the economic crisis. Whilst consumers looked for convenient ...

  • Industries : Houseware
  • Countries : Latvia
Bleach in Hungary

Bleach in Hungary

  • $ 992
  • Industry report
  • January 2016
  • by Euromonitor International

Bleach reached maturity years ago and manufacturers did not invest in new product development in 2015. As more and more sophisticated products enter in different formats, bleach products become old-fashioned ...

  • Industries : Household Products
  • Countries : Hungary
Air Care in Belarus

Air Care in Belarus

  • $ 992
  • Industry report
  • January 2016
  • by Euromonitor International

In 2015 conditions in the economy worsened in Belarus – the rouble became weaker and devalued further against major currencies. This reduced consumers’ disposable incomes and increased caution about ...

  • Industries : Household Products
  • Countries : Belarus
SC Johnson Norway AS in Home Care (Norway)

SC Johnson Norway AS in Home Care (Norway)

  • $ 143
  • Industry report
  • January 2016
  • by Euromonitor International

SC Johnson Norway aims to continue its solid operation in Norway over the forecast period by continuing to focus on the products that brought it the most success. By ensuring the continued strong distribution ...

  • Industries : Household Products
  • Countries : Norway
Polishes in Belarus

Polishes in Belarus

  • $ 992
  • Industry report
  • January 2016
  • by Euromonitor International

Polishes products are not essential for all Belarusian households. In 2015 due to difficult economic conditions, polishes declined by 34% in retail volume terms and by 18% in current retail value terms. ...

  • Industries : Household Products
  • Countries : Poland
Bolton Hellas SA in Home Care (Greece)

Bolton Hellas SA in Home Care (Greece)

  • $ 143
  • Industry report
  • January 2016
  • by Euromonitor International

The company’s objective for home care is to sustain its category share and leadership in oven cleaners and starch/ironing aids. Unlike most players in home care, the company’s strategic direction does ...

  • Industries : Household Products
  • Countries : Greece
Home Care in Croatia

Home Care in Croatia

  • $ 2 635
  • Industry report
  • January 2016
  • by Euromonitor International

2015 saw the Croatian economy emerge from a prolonged recession. Economic recovery bolstered consumer spending, and this in turn helped to revive many fmcg markets, including home care. Although the average ...

  • Industries : Household Products
  • Countries : Croatia
Transmeri Oy Ab in Home Care (Finland)

Transmeri Oy Ab in Home Care (Finland)

  • $ 143
  • Industry report
  • January 2016
  • by Euromonitor International

Transmeri Oy Ab’s future direction is based on the continued strategy of building long-lasting relationships with international players, such as SC Johnson & Son. A key focus is on the marketing and ...

  • Industries : Household Products
  • Countries : Finland
Heating Appliances in France

Heating Appliances in France

  • $ 992
  • Industry report
  • January 2016
  • by Euromonitor International

In line with RT2012 energy requirements in France, the demand for conventional electrical heating in new housing continued to decline in 2015. A slight upturn in old housing thermal renovation works favoured ...

  • Industries : Major Appliance
  • Countries : France
Dishwashers in France

Dishwashers in France

  • $ 992
  • Industry report
  • January 2016
  • by Euromonitor International

Demand for dishwashers in 2015 was mainly sustained by year-round discounts and good deals from diverse distribution channels. Given the relatively low penetration rate (45% at year-end 2014), busy households ...

  • Industries : Major Appliance
  • Countries : France
Food Preparation Appliances in France

Food Preparation Appliances in France

  • $ 992
  • Industry report
  • January 2016
  • by Euromonitor International

Volume growth of 2% in 2015 was driven by two categories, namely food processors and countertop blenders. The dynamism of the former was boosted by the rapid reduction in prices of advanced kitchen machines ...

  • Industries : Major Appliance
  • Countries : France
Lagrange SA in Consumer Appliances (France)

Lagrange SA in Consumer Appliances (France)

  • $ 143
  • Industry report
  • January 2016
  • by Euromonitor International

The company is likely to focus on the development of innovative small appliances which are commonly used in French households for convivial and traditional preparation/cooking. Lagrange is also expected ...

  • Industries : Small Appliance, Home Goods
  • Countries : France
Small Cooking Appliances in France

Small Cooking Appliances in France

  • $ 992
  • Industry report
  • January 2016
  • by Euromonitor International

The year 2015 was marked by terror attacks and repeated terrorism threats which translated into something of a climate of fear among consumers, leading to a reinforcement of hiving/cocooning trends. Opinion ...

  • Industries : Small Appliance
  • Countries : France

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