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Home Goods Analysis & Statistics in Europe Countries, March 2015 (p20)

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Air Care in Spain

Air Care in Spain

  • $ 992
  • Industry report
  • March 2015
  • by Euromonitor International

During 2014, the popularity of air care continued to increase among Spanish consumers. This motivated manufacturers to introduce new fragrances and formats that would satisfy consumer demand for attractive ...

  • Industries : Household Products
  • Countries : Spain
Reckitt Benckiser España SL in Home Care (Spain)

Reckitt Benckiser España SL in Home Care (Spain)

  • $ 465
  • Company report
  • March 2015
  • by Euromonitor International

The strategic direction of Reckitt Benckiser goes towards health and hygiene, where the company seems to be reinforcing its main brands and allocating investment. These are key categories in terms of the ...

  • Industries : Household Products
  • Countries : Spain
Orbico doo in Home Care (Slovenia)

Orbico doo in Home Care (Slovenia)

  • $ 465
  • Company report
  • March 2015
  • by Euromonitor International

Orbico is an important distributor of home care products in Slovenia. After it lost distribution of Procter & Gamble’s products in the leading retail chains – Mercator, Spar and Tuš – the company ...

  • Industries : Household Products
  • Countries : Slovenia
Procter & Gamble Marketing Latvia Ltd SIA in Home Care (Latvia)

Procter & Gamble Marketing Latvia Ltd SIA in Home Care (Latvia)

  • $ 465
  • Company report
  • March 2015
  • by Euromonitor International

Procter & Gamble Marketing Latvia continues to lose value share to its competitors Henkel Latvia and the domestic company Spodriba. During 2014, the company experienced huge decreases in terms of value ...

  • Industries : Household Products
  • Countries : Latvia
Spodriba AS in Home Care (Latvia)

Spodriba AS in Home Care (Latvia)

  • $ 465
  • Company report
  • March 2015
  • by Euromonitor International

Spodriba’s strategic direction is to become more natural and increase awareness of the consequences caused to the nature and human health by toxic detergents. Its new brand line ECO SEAL FOR NATURE has ...

  • Industries : Household Products
  • Countries : Latvia
Air Care in Serbia

Air Care in Serbia

  • $ 992
  • Industry report
  • March 2015
  • by Euromonitor International

Categories that appeared in 2009 (liquid air fresheners) and 2011 (other air care) posted the best results in 2014. These categories were novelties in air care and have convenience and marketing support ...

  • Industries : Household Products
  • Countries : Serbia
Toilet Care in Latvia

Toilet Care in Latvia

  • $ 992
  • Industry report
  • March 2015
  • by Euromonitor International

For the last three years of the review period, toilet care was growing at a steady rate, recovering from the consequences of economic crisis. Consumer habits are changing – from saving money in every ...

  • Industries : Houseware
  • Countries : Latvia
Polishes in Latvia

Polishes in Latvia

  • $ 992
  • Industry report
  • March 2015
  • by Euromonitor International

Due to strengthening purchasing power accompanied by higher disposable incomes, Latvian consumers were willing to spend more money on polishes in 2014. In addition to that, customers were willing to buy ...

  • Industries : Household Products
  • Countries : Latvia
Home Care in Croatia

Home Care in Croatia

  • $ 2 635
  • Industry report
  • March 2015
  • by Euromonitor International

Croatia continues to be impacted by an economic downturn into a sixth year. As a result, consumers are still cautious about their spending. While some home care product types are considered essential, ...

  • Industries : Household Products
  • Countries : Croatia
Bleach in Latvia

Bleach in Latvia

  • $ 992
  • Industry report
  • March 2015
  • by Euromonitor International

The amount of bleach products seen in retail shops is decreasing in Latvia, since more and more laundry care products tend to have certain amounts of bleach inside. This not only relieves the lives of ...

  • Industries : Household Products
  • Countries : Latvia
Polishes in Israel

Polishes in Israel

  • $ 992
  • Industry report
  • March 2015
  • by Euromonitor International

Shoe polish saw faster growth than the other categories in polishes in 2014, due to the recent military operation. A large number of civilians were called in to perform reserve duty, and many needed to ...

  • Industries : Household Products
  • Countries : Israel, Poland
Home Care in Latvia

Home Care in Latvia

  • $ 2 635
  • Industry report
  • March 2015
  • by Euromonitor International

Due to improving disposable incomes, consumer purchasing power increased in Latvia, therefore increasing their consumption of home care products. Higher consumer interest in more sophisticated products ...

  • Industries : Household Products
  • Countries : Latvia
Toilet Care in Slovenia

Toilet Care in Slovenia

  • $ 992
  • Industry report
  • March 2015
  • by Euromonitor International

Toilet care in Slovenia is considered highly concentrated with the three biggest manufacturers controlling 72% of value sales in 2014. Toilet care is also highly competitive with plenty of very simila ...

  • Industries : Houseware
  • Countries : Slovenia
Surface Care in Estonia

Surface Care in Estonia

  • $ 992
  • Industry report
  • March 2015
  • by Euromonitor International

Surface care experienced strong growth in 2014, supported by consumers’ increased spending power and better awareness of using more products targeted for a specific task instead of multi-purpose products. ...

  • Industries : Household Products
  • Countries : Estonia
Surface Care in Croatia

Surface Care in Croatia

  • $ 992
  • Industry report
  • March 2015
  • by Euromonitor International

The return to retail volume and current value sales growth in 2013 was continued in 2014, even though household disposable incomes have not yet started to increase. Retail volume sales increased faste ...

  • Industries : Household Products
  • Countries : Croatia
Home Care in Estonia

Home Care in Estonia

  • $ 2 635
  • Industry report
  • March 2015
  • by Euromonitor International

Home care continued to improve in 2014. Although value sales were higher than in pre-recession years, volume sales remained lower than in 2007. Since economic recovery is already complete, this indicates ...

  • Industries : Household Products
  • Countries : Estonia
Polishes in Slovenia

Polishes in Slovenia

  • $ 992
  • Industry report
  • March 2015
  • by Euromonitor International

On account of the adverse economic situation in Slovenia and the consequential low disposable incomes among consumers, polishes experienced another sales decline in volume terms in 2014 as consumers became ...

  • Industries : Household Products
  • Countries : Slovenia
Toilet Care in Estonia

Toilet Care in Estonia

  • $ 992
  • Industry report
  • March 2015
  • by Euromonitor International

Toilet care saw continual healthy growth in 2014. Improvement in consumption was supported by increasing living standards. Consumers preferred convenience and quality although increasing health awareness ...

  • Industries : Houseware
  • Countries : Estonia
Dishwashing in Latvia

Dishwashing in Latvia

  • $ 992
  • Industry report
  • March 2015
  • by Euromonitor International

Dishwashing experienced strong growth in 2014, caused by a rapid increase for automatic dishwashing products, as more and more people decided to purchase dishwashers for their homes. Since the lifestyle ...

  • Industries : Major Appliance
  • Countries : Latvia
Air Care in Latvia

Air Care in Latvia

  • $ 992
  • Industry report
  • March 2015
  • by Euromonitor International

Smaller than expected growth rates were observed during 2014 in Latvia within air care, although increasing purchasing power and a healthy rebound in real disposable incomes contributed to a slight increase ...

  • Industries : Household Products
  • Countries : Latvia
Surface Care in Slovenia

Surface Care in Slovenia

  • $ 992
  • Industry report
  • March 2015
  • by Euromonitor International

Brand loyalty in Slovenia towards surface care products is relatively high, similar to other home care categories. Nevertheless, it is being challenged by an adverse economic situation, which is forcing ...

  • Industries : Household Products
  • Countries : Slovenia
Dishwashing in Estonia

Dishwashing in Estonia

  • $ 992
  • Industry report
  • March 2015
  • by Euromonitor International

Dishwashing continued its overall moderate growth in 2014. Automatic dishwashing products saw notable improvement, but the larger hand dishwashing faced maturity and saw slower growth. Automatic dishwashing ...

  • Industries : Major Appliance
  • Countries : Estonia
Surface Care in Latvia

Surface Care in Latvia

  • $ 992
  • Industry report
  • March 2015
  • by Euromonitor International

Improving purchasing power and higher real disposable incomes resulted in a strong value growth rate within surface care products during 2014 in Latvia. Latvian consumers were willing to spend more money ...

  • Industries : Household Products
  • Countries : Latvia
Home Care in Serbia

Home Care in Serbia

  • $ 2 635
  • Industry report
  • March 2015
  • by Euromonitor International

The stronger performance of home care in current value terms in 2014 was an improvement compared with the review period CAGR. This was due to the economic crisis, which seriously hampered the market ove ...

  • Industries : Household Products
  • Countries : Serbia
Air Care in Estonia

Air Care in Estonia

  • $ 992
  • Industry report
  • March 2015
  • by Euromonitor International

Air care continued to develop in 2014. Good competition among leading players led to the introduction of new and innovative solutions. In addition, despite the moderate economic performance, consumers ...

  • Industries : Household Products
  • Countries : Estonia
Air Care in Slovenia

Air Care in Slovenia

  • $ 992
  • Industry report
  • March 2015
  • by Euromonitor International

In Slovenia, air care products are relatively popular and many consumers decide to use them to make their homes more cosy and oases of relaxation, to which they retreat after the workday during ever more ...

  • Industries : Household Products
  • Countries : Slovenia
Home Care in Slovenia

Home Care in Slovenia

  • $ 2 635
  • Industry report
  • March 2015
  • by Euromonitor International

Slovenia’s home care, under the great influence of the on-going adverse economic situation in the country, continued with negative performance in 2014. It saw further decline in its volume sales in 2014, ...

  • Industries : Household Products
  • Countries : Slovenia
Air Care in Croatia

Air Care in Croatia

  • $ 992
  • Industry report
  • March 2015
  • by Euromonitor International

Air care can be considered the least essential home care category. For this reason, sales of air care started declining as soon as the first signs of economic downturn appeared in 2009. Retail volume sales ...

  • Industries : Household Products
  • Countries : Croatia
Kvadro SIA in Home Care (Latvia)

Kvadro SIA in Home Care (Latvia)

  • $ 465
  • Company report
  • March 2015
  • by Euromonitor International

During 2014, the company was further strengthening its positions into private label production. Not only that, but new packaging innovations were observed to be developed in order to increase the awareness ...

  • Industries : Household Products
  • Countries : Latvia
Selteret OÜ in Home Care (Estonia)

Selteret OÜ in Home Care (Estonia)

  • $ 465
  • Company report
  • March 2015
  • by Euromonitor International

Selteret OÜ plans to improve its market share among the distributors of home insecticides and offer decent and high-quality service to its customers and maintain good relations with its partners. According ...

  • Industries : Household Products
  • Countries : Estonia, Poland

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