Global Household Products Industry
The worldwide household products market recorded almost 3.5% growth in 2010 to reach close to $170 billion, according to research from MarketLine. The market is expected to reach around $203 billion by 2015, representing more than 19% growth over five years. The EU accounts for 35% of the global household products market in terms of value.
Demand for household cleaners continues to grow due to consumer awareness concerning the importance of hygiene and the spread of infectious diseases, reports Global Industry Analysts. The global household cleaners market is benefiting from increased focus on safe food storage, hygienic garbage disposal, the importance of sanitary conditions and the need to disinfect household surfaces. One of the major attractions of these products for today’s consumer is convenience, with time-strapped consumers having less and less time for household chores but eager to maintain high standards of hygiene and cleanliness.