1. Market Research
  2. > Home and Office Goods
  3. > Home Goods Market Trends
  4. > Household Products

Household Products Market Research: Latest Industry Statistics and Trends

  • Currently 3/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
18 votes

Global Household Products Industry

The worldwide household products market (segment of the wider home goods business) recorded almost 3.5% growth in 2010 to reach close to $170 billion, according to research from MarketLine. The market is expected to reach around $203 billion by 2015, representing more than 19% growth over five years. The EU accounts for 35% of the global household products market in terms of value.

Demand for household cleaners continues to grow due to consumer awareness concerning the importance of hygiene and the spread of infectious diseases, reports Global Industry Analysts. The global household cleaners market is benefiting from increased focus on safe food storage, hygienic garbage disposal, the importance of sanitary conditions and the need to disinfect household surfaces. One of the major attractions of these products for today’s consumer is convenience, with time-strapped consumers having less and less time for household chores but eager to maintain high standards of hygiene and cleanliness.

Household Products Key Segments

The worldwide air freshener market exceeded $7.5 billion in 2010, having recorded yearly growth in excess of 3% for the four preceding years, according to research from MarketLine. Market growth is expected to accelerate to a yearly rate of almost 3.5% between 2010 and 2015, when it should exceed $9 billion. Pump/aerosol air fresheners represented the leading market segment in 2010, exceeding $2.5 billion and accounting for more than 17% of the overall market in terms of value.

The worldwide textile washing products market was worth almost $55 billion in 2010, having exceeded 3% yearly growth between 2006 and 2010, reports MarketLine. Market growth is expected to slow to 3% between 2010 and 2015 to reach $63 billion. Powder detergents represented the leading market segment in 2010 at $22 billion, accounting for more than 40% of the overall market in terms of value. This market involves the retail sale of a wide range of products like laundry bleach, carpet cleaners, powder detergents, stain removers, fabric fresheners, liquid detergents, limescale preventers, detergent tablets and fabric conditioners.

In the worldwide bleach market, liquid bleach is the leading market segment, accounting for more than 85% of the overall market in terms of revenue. The Americas hold a 48% in the global bleach market, with the Clorox Company a leading player holding close to 30% share of the overall bleach market. Supermarkets and hypermarkets represent an important bleach market distribution channel, accounting for close to 55% of worldwide market value.

Household & Personal Products Industry Leaders

Procter & Gamble is the number one company operating in the global household products market, reports MarketLine. Procter & Gamble holds more than a 15% share in the global market.

Read more »

24/7 Customer Support

Talk to Sam

+1 718 473 0872

1-10 of about 100 reports

Household Products Markets in Europe

  • January 2016
    7 pages
  • Household Produ...  

    Household Care  

  • Europe  


View report >

Household Products Supply in Canada

  • August 2015
    29 pages
  • Household Produ...  

  • Canada  


    United States  

View report >

Softener Markets in the US - Forecast

  • December 2016
    5 pages
  • Softener  

  • United States  

View report >

Household Cleaner Industry in Australia

  • October 2016
    4 pages
  • Household Clean...  

  • Australia  

    United States  

View report >

The future of the Cleaning Product Industry in the US

  • September 2016
    9 pages
  • Cleaning Produc...  

  • United States  

View report >

Vaporiser Industry in the US

  • August 2016
    7 pages
  • Vaporiser  

  • United States  

View report >

Vaporiser Markets in Singapore

  • July 2016
    4 pages
  • Vaporiser  

    Smoking Statist...  

  • Singapore  


View report >

Global Detergent Industry

  • May 2016
    281 pages
  • Detergent  

    Green Product  

    Cleaning Produc...  

  • World  


View report >

Search in Household Products Industry (About 100 reports)
Parent industry: Home Goods
Related industries: DIY and Garden Equipment, Major Appliance, Small Appliance, Houseware, Furniture and Decoration

About 800 reports

Purchase Reports From Reputable Market Research Publishers
(From $ 495 - $ 5795)

Aroma Chemicals Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

  • $ 5795
  • Industry report
  • April 2017
  • by Transparency Market Research

Global Aroma Chemicals Market: Overview Aroma chemicals belong to a group of molecules which are used in fragrance ingredients. They comprise of artificial, natural identical, and natural molecules. Around ...

Opportunity In Water Disinfectant Solutions In Global M ...

March 2017 $ 4500

Opportunity In Electric Fans Market In India - 2017

March 2017 $ 4500

Disinfectants Markets In China

May 2017 $ 4000

Aerosol Markets In China

April 2017 $ 4000

Global Antiseptic And Disinfectant Products Market 2017 ...

March 2017 $ 3500

Market Research On Mosquito-repellent Incense In China ...

April 2017 $ 3500

India Water Softeners Market By Type (salt Based And Sa ...

April 2017 $ 2700

Home Care In Japan

May 2017 $ 2423

Home Care In Indonesia

May 2017 $ 2423

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.