Global Pet & Pet Supply Stores Industry
Increased competition in the global pet and pet supply store industry has lead to pressure on industry players to offer goods at competitive prices, carry out effective merchandising, provide promotions, revise marketing strategies, and opt for more premium, natural products, reports Packaged Facts. Pet and pet supply stores have also had to take the necessary steps to become trusted sources of information regarding pet care in a bid to gain consumer loyalty.
Strong rivalry within the industry is intensified by competition from online retailers, supercenters and mass merchandisers along with stronger market presence of big-box pet specialty chains. New players are showing signs of interest in the pet and pet supply store industry, including private labels, which may oblige traditional marketers to change tack in how they devise their marketing strategies.
Global pet and pet supply stores sell a range of pets such as fish, cats, dogs and birds as well as pet foods and supplies. Pet supplies include everything from shampoos and health and beauty aids to practical products like pet containers, collars, leashes and dog kennels. Apart from selling pets and pet products, some stores also provide services such as pet training and grooming.