Toy and Game Industry Market Research & Statistics

Global Toys & Games Industry

 

The global toys and games industry is expected to hit the $100 billion mark by 2015, according to research from Global Industry Analysts. In recent years the market has been influenced by changing consumer tastes, with children opting for more sophisticated video games and electronic toys. Children are also becoming increasingly accustomed to changing toys more frequently. This means toy and game manufacturers are obliged to introduce new products on a regular basis, and focus on innovation and technological advancements.

 

Market growth is being fuelled by video, console and computer games, with the industry also benefiting from a growing adult consumer base as this group takes a greater interest in games as a popular leisure pursuit. Industry players are focusing their marketing efforts on older children and adults, with small children no longer considered the industry’s main target demographic.

 

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Global Game Industry - Forecast

  • November 2014
    16 pages
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Game Industry in the US

  • December 2014
    25 pages
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Video Game Console Markets in Europe

  • June 2014
    25 pages
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Game Industry in Asia

  • June 2013
    34 pages
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Toy Supply in Japan and the US

  • November 2014
    19 pages
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Game Overview in France

  • October 2014
    19 pages
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Toy And Game Market Share in Germany

  • January 2014
    6 pages
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Game supply in the UK

  • March 2014
    12 pages
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Game Analysis in Canada

  • January 2014
    36 pages
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Game Industry in Brazil

  • January 2014
    10 pages
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