Toy and Game Industry Market Research & Statistics

Global Toys & Games Industry

 

The global toys and games industry is expected to hit the $100 billion mark by 2015, according to research from Global Industry Analysts. In recent years the market has been influenced by changing consumer tastes, with children opting for more sophisticated video games and electronic toys. Children are also becoming increasingly accustomed to changing toys more frequently. This means toy and game manufacturers are obliged to introduce new products on a regular basis, and focus on innovation and technological advancements.

 

Market growth is being fuelled by video, console and computer games, with the industry also benefiting from a growing adult consumer base as this group takes a greater interest in games as a popular leisure pursuit. Industry players are focusing their marketing efforts on older children and adults, with small children no longer considered the industry’s main target demographic.

 

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Global Game Industry

  • Portable Gaming Spotlight: 2013 Review February 2014
  • February 2014
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  • Game  

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Game Statistics in the US

  • Injuries from Paintball Game Related Activities in the United St...
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Video Game Console Markets in Europe

  • Essential Video Game News
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Game Industry in Asia

  • Pc Online Gaming 101
  • June 2013
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Toy And Game Industry in Japan

  • Tomy Company Ltd.
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Video Game Industry in France

  • Essential Video Game News
  • February 2014
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Toy And Game Market Share in Germany

  • January 2014
    6 pages
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Toy And Game Industry in the UK - Forecast

  • Economic Update Report - Olympic and Paralympic Games
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The future of the Game Industry in Canada

  • Let's Go!
  • February 2014
    36 pages
  • Game  

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Game Industry in Brazil

  • Brazilian Gaming Market: an Overview
  • January 2014
    10 pages
  • Game  

  • Brazil  

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