1. Market Research
  2. > Tourism and Leisure
  3. > Leisure Market Trends
  4. > Toy and Game

Toys & Games: Must-Read Industry Reports & Analysis

  • Currently 4/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
26 votes

Topics under Toy and Game

Global Game Toy Industry

The global toys and games industry is expected to hit the $100 billion mark by 2015, according to research from Global Industry Analysts. In recent years the whole leisure inudstry has been influenced by changing consumer tastes, so much that children now opt for more sophisticated video games and electronic toys. Children are also becoming increasingly accustomed to changing toys more frequently. This means toy and game manufacturers are obliged to introduce new products on a regular basis, and focus on innovation and technological advancements.

Market growth is being fuelled by video, console and computer games, with the industry also benefiting from a growing adult consumer base as this group takes a greater interest in games as a popular leisure pursuit. Industry players are focusing their marketing efforts on older children and adults, with small children no longer considered the industry’s main target demographic.

Key Segments

The global videogame market has been witnessing significant change in recent years. Manufacturers are expanding their consumer base by offering new devices and new game categories. Parks Associates highlights the importance of new business models such as free-to-play as more successful in monetizing specific audiences.

The worldwide online games market continues to record strong growth, with more than 210 million internet users using online game sites, according to Global Industry Analysts. The number of internet users visiting online game sites is expected to record yearly growth in excess of 15% over the coming years. Online console gamers are attracted to the ease of playing, which is better with a console than with a PC.

Web games are forecast to hit the $1 billion mark in China in 2013, reports Pearl Research. The leading online game from Tencent has over 800,000 peak concurrent users. Market growth will be fuelled in part by micro-client version of games, which currently constitutes a popular trend in China. Normal client-based games are typically over 1GB while micro-client files tend to be under 50MB, slashing download time to less than 15 minutes with a broadband connection. Micro-client software is also more suitable for large platform users such as social network platforms.

Regional Market Share

The US and the EU record strong demand for toys and games due to high standards of living and the importance of leisure pursuits, reports Global Industry Analysts. Japan, however, dominates the global video games market. The UK leads the EU nations, followed by Germany and France. Emerging Asia Pacific and Latin America economies are forecast to lead near-term demand.

According to research from MarketLine, the US toys and games market was over $22 billion in 2011 having recorded yearly growth of -0.2% for the four preceding years. Specialist stores sales are expected to led the market in 2011 to surpass $11.5 billion, or more than half the market in terms of value. Market growth is expected to accelerate to a yearly rate of 0.1% between 2011 and 2016 to reach almost $22.1 billion.

In the EU, toys and games represented a near $22 billion market in 2011, reports MarketLine. Yearly growth between 2007 and 2011 was well ahead of the US market, exceeding 2%. Specialist stores generated the most revenue in 2011 with over $12 billion, equivalent to almost 56% of the overall market. In the five-year period ending 2016, market performance is set to remain above a yearly rate of 2% to surpass $24 billion.

India’s toys and games market reached revenue of almost $2.5 billion in 2011 after maintaining annual growth of almost 9% for four years. MarketLine estimates specialist store sales accounted for 60% of overall industry revenues at almost $1.5 billion. Market growth is expected to remain at almost 9% through 2016 bringing the market to over $3.6 billion. The Indian toy industry is characterized by fragmentation, with growth slowed by the small scale of domestic producers lacking in innovation and less resources to invest in equipment, technology and advertising. Smart Research Insights predicts growth will become stronger due to urbanization, an expanding consumer base and rising income levels. Top players in the Indian toy industry include Hamleys, Funskool India, Hanung Toys & Textiles, Mattel Toys and Ok Play India.

China’s toys and games market recorded 10% year-on-year growth in 2011 reaching around $11 billion, reports Global Sources. Market growth is hampered by low overseas sales due to slow recovery from the debt crisis. Key factors for the industry moving forward include identifying new sources of demand and adhering to increasingly strict safety standards.

Read more ยป

Share
24/7 Customer Support

Talk to Sam

+1 718 473 0872

1-10 of about 100 reports

Global Toy Industry Forecast

  • February 2016
    6 pages
  • Toy  

  • World  

    Germany  

View report >

Toy And Game Markets in China and the US

  • November 2015
    8 pages
  • Toy and Game  

  • China  

    United States  

    World  

View report >

Toy Statistics in Europe

  • January 2016
    63 pages
  • Toy  

  • Europe  

View report >

Toy Industry in Turkey and Italy Forecast

  • January 2014
    6 pages
  • Toy  

  • Turkey  

    Italy  

View report >

Board Game Industry in the UK

  • January 2016
    8 pages
  • Board Game  

  • United Kingdom  

    Europe  

View report >

Toy Industry in China

  • November 2015
    8 pages
  • Toy  

  • China  

    United Kingdom  

    United States  

View report >

Toy Markets in Mexico

  • April 2015
    26 pages
  • Toy  

    Entertainment  

  • Mexico  

    North America  

    World  

View report >

Toy And Game Industry in Australia Forecast

  • January 2015
    12 pages
  • Toy and Game  

  • Australia  

View report >

Toy And Game Markets in the US

  • February 2016
    2 pages
  • Toy and Game  

    Card Game  

  • United States  

    North America  

View report >

Toy Industry in Japan

  • January 2016
    4 pages
  • Toy  

  • Japan  

    Asia  

View report >

Search in Toy And Game Industry (About 100 reports)
Parent industry: Leisure
Related industries: Gambling, Amusement and Theme Park, Performing Art, Sport, Sporting Goods, Sporting Facility, Musical Instrument, Motion Pictures and Movie, DVD, Blu Ray, Book Publishing, Music

About 900 reports

Purchase Reports From Reputable Market Research Publishers
(From $ 99 - $ 3 600)

China toy manufacturing industry, 2016

China toy manufacturing industry, 2016

  • $ 3 600
  • Industry report
  • February 2016
  • by Reports from China

China toy manufacturing industry, 2016 is valuable for anyone who wants to invest in the toy manufacturing industry, to get Chinese investments; to import into China or export from China, to build factories ...

Hobby, Toy & Game Stores World Report

May 2016 $ 3 047

Dolls, Toys & Games World Report

May 2016 $ 3 047

Toy & Hobby Goods & Supplies Wholesalers World Report

May 2016 $ 3 047

Toy & Hobby Goods & Supplies Wholesale Lines World Repo ...

May 2016 $ 3 047

Global Intelligence Toy Industry 2016 Market Research R ...

March 2016 $ 2 850

Global Intelligent Toy Poker Industry 2016 Market Resea ...

March 2016 $ 2 850

Global Sex Toys Market 2016-2020

March 2016 $ 2 500

Global Sexual Wellness Market 2016-2020

March 2016 $ 2 500

Hobby, Toy & Game Stores Europe Report

May 2016 $ 1 953

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.